15 Best Canadian Finance Influencers: Canadian Money Minds
Figuring out how to manage money isn’t always easy. Luckily, a growing group of Canadian finance influencers is cutting through the noise with practical, no-fluff advice.
These creators are using their platforms to tell honest stories about their own financial journeys and share tips.
In this article, we will introduce you to some of the top finance content creators on different platforms. By sharing quick TikToks, detailed YouTube videos, or relatable Instagram posts, they are helping their fans shape their financial future.
Additionally, we will show brands how to find influencers in Canada to work with.
Canadian Finance Influencers on Instagram
Instagram is home to many personal finance coaches, authors, and bloggers who share visually engaging finance tips. Here are some top creators that share infographics, reels, and personal stories to educate their followers.
1. Joyee Yang (@joyeeeyangg)
As one of the top Canadian finance influencers, Joyee Yang simplifies stock news, market trends, and wealth-building tips. She shares Instagram carousel posts explaining economic news or Reels debunking investment myths. She’s done paid partnerships for brands like Pluto TV and likely fintech companies.
- Followers: 136k
- Location: Toronto
- Content: Stock market and investing education with a millennial twist
2. Alyssa Davies (@mixedupmoney)
By covering budgeting, saving, and financial self-care, Alyssa gained over 70k followers on Instagram and became one of the top Canadian micro influencers in this niche. She’s also an author and often shares snippets from her life, like how she budgets as a new mom.
Alyssa has partnered with financial institutions on campaigns and has been featured by fintech startups for promotions.
- Followers: 73k
- Location: Calgary
- Content: Down-to-earth money talk for anxious millennials
3. Ellyce Fulmore (@ellyce.fulmore)
Also known as a lifestyle influencer, Ellyce is one of the top Canadian finance influencers on Instagram. Ellyce approaches personal finance from a mental health angle. She discusses money mindset, financial anxiety, and the basics of investing.
As a young author and coach, she resonates with Gen Z and millennials who might feel overwhelmed by money.
- Followers: 55k
- Location: Edmonton
- Content: Shame-free, trauma-aware money talk
4. Nicole Victoria (@nobudgetbabe)
As a Canadian macro influencer, Nicole uses her platform to tell her fans they don’t have to live on a strict budget to prosper. Known as the “No Budget Babe,” Nicole went from deep debt to a millionaire by 30.
She posts about paying off debt, building wealth, and money psychology on her page.
Nicole has worked with major financial brands, has been a spokesperson for investing apps, and done sponsored posts for banks.
- Followers: 478k
- Location: Toronto
- Content: Personal finance and money mindset
5. Reni Odetoyinbo (@xoreni)
Now it’s time for one of the top Canadian finance influencers who covers everything from budgeting and saving hacks to career growth. She brands herself as “Your Resource”, often blending lifestyle (fitness, travel) with finance tips.
She has partnered with big names like Lemonade and Wealthsimple in sponsored content.
- Followers: 45k
- Location: Toronto
- Content: Holistic finance and career content for millennials
Top Canadian Finance Influencers on TikTok
TikTok is filled with bite-sized financial wisdom thanks to these creators. 33% of Gen Z and 22% of millennials in Canada consult financial influencers on social media for investment decisions. Here are some of the top finance content creators on TikTok to follow.
1. Sara Finance (@sarafinance)
For beginners, Sara is one of the best Canadian finance influencers to follow. On TikTok, she shares how she built multiple income streams and gives step-by-step guides for investing.
Sara has partnered with investing apps and platforms such as Wealthsimple or Questrade and is also active on YouTube.
- Followers: 709k
- Location: Vancouver (Check out more Vancouver influencers)
- Content: Online business ideas, investing for beginners, real estate journeys
2. Official Stock (@officialstock)
Many Toronto influencers regularly share content about finance, and Official Stock is one of them. He dropped out of Harvard to trade full-time and often posts about turning a profit in day trading.
On TikTok, he collaborates with trading education services or stock analysis tools.
- Followers: 76k
- Location: Toronto
- Content: Day trading and stock market adventures
3. Jolly Green Investor (@jollygreeninvestor)
Mostly known as a Canadian crypto influencer, Jolly knows everything about finance. He explains trending stocks, crypto news, and investment hacks in plain terms.
As one of the top finance influencers in Canada, he works with crypto exchanges and stock analysis tools.
- Followers: 439k
- Location: Edmonton
- Content: Stock picks and crypto talk delivered in a friendly manner
4. Make Money with Stacy (@makemoneywithstacyla)
After leaving her 9-5 job, Stacy found her way in finance and shares her experience with fans. Stacy offers tips on starting online businesses and regularly plugs her own courses on affiliate marketing.
As one of the successful female influencers in Canada, she has done paid partnerships related to e-commerce platforms and online business tools.
- Followers: 467k
- Location: Montreal (See a list of Montreal influencers)
- Content: Affiliate marketing and passive income strategies
5. Jon Erlichman (@jonerlichman)
A well-known business journalist, Jon Erlichman, is also one of the top Canadian finance influencers. Jon brings credibility with quick snippets of market history and corporate valuations.
As a media professional, he doesn’t promote direct brand deals. However, you can see him participate in educational campaigns.
- Followers: 423k
- Location: Toronto
- Content: Market facts and figures
Canadian Finance Influencers on YouTube
YouTube is the go-to platform for deep dives into financial topics. Canada has several star financial YouTubers who share detailed tutorials, analysis, and even entertainment.
Let’s meet some of the top ones.
1. Ben Felix (@BenFelixCSI)
Let’s start with a portfolio manager who is also one of the top Canadian male influencers on the list. Ben’s videos are like mini-lectures, explaining things like index funds vs. active funds, asset allocation strategies, etc.
His analytical approach has earned him a reputation as a reliable voice in the investing community.
- Subscribers: 436k
- Location: Ottawa
- Content: Deep dives into evidence-based investing concepts.
2. The Plain Bagel (@ThePlainBagel)
Richard’s channel, The Plain Bagel, breaks down investing strategies, economic theories, and personal finance basics in plain English. He has videos on topics like “Index Investing 101”, “What causes recessions?”, etc.
On YouTube, he has done sponsored segments for financial services that align with his educational content.
- Subscribers: 1.04M
- Location: Ottawa
- Content: Demystifying complex financial concepts
3. Lyn Allure (@LynAllure)
With a personable style and diverse content, Lyn found her way on YouTube as one of the top Canadian financial influencers. She covers lesser-known investment options and market trends, all while keeping it concise and beginner-friendly.
Lyn Allure likely works with brands in various fields, including stock trading apps, online banks, or even lifestyle brands that tie into financial wellness.
- Subscribers: 427k
- Location: Toronto
- Content: Insightful videos on budgeting, saving, investing, and even side hustles
4. Daniel Pronk (@danielpronk)
By helping both novice and experienced investors with evidence-based insights, Daniel attracted lots of followers on YouTube. Daniel provides practical perspectives on stock investing, including evaluating company financials and market trends.
On YouTube, he occasionally sponsors content for stock analysis tools or portfolio trackers.
- Subscribers: 258k
- Location: Calgary
- Content: Stock market analysis and investing tutorials
5. Griffin Milks (@GriffinMilks)
Let’s finish the list with one of the top Canadian financial influencers who analyzes Canadian dividend stocks. Griffin Milks is active on Instagram and YouTube and has a series of videos on how to acquire rental properties.
His goal is to teach his audience to make smart investments to achieve financial freedom.
- Subscribers: 116k
- Location: Ottawa
- Content: Stocks, real estate investing, and personal finance
Why Finance Influencers Matter?
Simply put, they offer a fresh, personable approach to financial education that traditional channels often lack. Here are the key benefits of engaging with these influencers:
- Relatable Financial Education: They demystify complex topics like budgeting, credit, investing, and even Canadian tax tips in an engaging way.
- Community and Accountability: Through social media, influencers create communities where followers discuss goals like saving for a down payment.
- Timely Insights and Trends: Many social media finance influencers stay on top of economic news and trends.
- Diverse Voices for Diverse Audiences: In Canada, you’ll find influencers catering to different demographics.
- Business Benefits of Collaboration: For brands, partnering with finance influencers can humanize their marketing.
The Best Platform for Finding Canadian Finance Influencers
With dozens of Canadian economic influencers to choose from and many moving parts in a campaign, how can brands efficiently find influencers?
To ensure a successful collaboration, you need to find the right creators in your niche. That’s when Ainfluencer can help you.
Ainfluencer stands out as an ideal influencer marketing platform to connect brands with social media finance influencers.
Here’s why:
- This platform uses an AI matching system to quickly pair your brand with relevant influencers.
- You can search, invite, and collaborate with multiple influencers for free.
- Access a massive database of over 5M active creators across Instagram, TikTok, and YouTube.
- Once you find potential influencers, you can use the in-app chat to discuss collaboration details, negotiate rates, etc.
- View influencers’ past collaborations, engagement metrics, and latest account insights.
- One of Ainfluencer’s most reassuring features is its secure escrow payment system. When you agree on a fee with an influencer, the payment is held in escrow and only released when the content is delivered and approved.
- After your influencer posts the content, Ainfluencer provides real-time analytics to track performance.
In short, Ainfluencer provides everything you need to run safe campaigns. So what are you waiting for? Join Ainfluencer for free now and start your growth.
Conclusion
Canadian finance influencers are more than just social media personalities. They’ve become key players in educating consumers and shaping financial habits across the country.
For Canadian brands in the finance space, collaborating with these influencers can be a marketing game-changer. Platforms like Ainfluencer make it easier than ever to connect with these stars and run campaigns.
FAQs
1. Why Should I Follow Canadian Finance Influencers?
If you’ve ever Googled “how to budget” or “what is a TFSA?” and ended up more confused, these influencers are for you. They break down Canadian-specific money topics in a way that’s relatable, easy to understand, and often pretty fun to watch.
2. Do These Influencers Only Post About Money?
Not at all! Many blend lifestyle topics like wellness, career tips, and personal growth with financial content. This helps you see how money fits into everyday life, not just spreadsheets.
3. How Can My Brand Collaborate with Finance Influencers?
Easy! Platforms like Ainfluencer are built exactly for that. You can browse influencer profiles, check engagement stats, and message them directly through the platform. Plus, the built-in escrow system helps protect your payment until the campaign is delivered.
