Top 15 Canadian Dad Influencers on Social Media
Canadian dad influencers are content creators across Canada who share their fatherhood journey online and shape parenting trends.
They are building loyal communities, shaping conversations around parenting, and partnering with major brands along the way. Instead of presenting perfection, they’re showing up as themselves, which makes their content so relatable.
In this article, we will introduce you to some of the top dad content creators on social media. They have built trust with their audiences, and for brands hoping to connect with Canadian families, that trust is gold.
Additionally, we will show you how to find influencers in Canada and invite them to your campaigns
Canadian Dad Influencers on TikTok
The fast-growing TikTok Canadian dad influencers below are known for their short-form videos that entertain and inform.
1. Clive Felice (@dadswithattitude)
Self-proclaimed as the “CEO of Sarcasm”, Clive is one of the popular Canadian dad influencers on TikTok. His TikToks capture the chaos of parenting a young daughter through a comedic lens.
As a Canadian comedian influencer, he has partnered with family-friendly brands like snack companies and indoor playgrounds.
- Followers: 378k
- Location: Toronto, ON
- Best for: Brands looking to add a dose of dad humor
2. Stewart Reynolds (@brittlestar)
Known as “the Internet’s Favourite Dad”, Brittlestar creates comedy skits about current events, social media, and family life.
Stewart was an early Vine star and has successfully transitioned that quick wit to TikTok. He’s also not afraid to deliver heartfelt messages about mental health and kindness between the jokes.
On TikTok, Stewart has collaborated on public service campaigns and has done sponsored sketches for tech brands.
- Followers: 246k
- Location: Stratford, ON.
- Best for: Tech gadgets, telecom, or any brand that wants broad appeal
3. Spencer Jenkin (@spencerjenkin)
Now it’s time for a proud dad bod who is also one of the popular Canadian dad influencers. Spencer infuses comedy, cooking, and music into his content.
His soothing cooking videos with a comedic twist have even earned him the nickname “Canada’s Bob Ross of Dad Life. Spencer’s charismatic personality led to a feature on CBC’s national news, and he’s published a book of dad jokes.
He is also a Canadian food influencer and shares videos of camp grilling while making pancakes, or reviewing local craft beers.
- Followers: 113k
- Location: Victoria, BC
- Best for: Outdoor gear, food, and beverages
4. Dan Gibson (@officialbabygang)
As the father of 5 kids, including triplets, Dan uses social media to share his experience with others. Now his kids are older, but Dan and his wife Corrie continue to share the fun of raising children.
His TikToks often show chaotic morning routines, grocery store outings with multiple kids in tow, and sweet #GirlDad moments.
- Followers: 33k
- Location: Carstairs, AB
- Best for: Baby products, family vehicles, and household brands
5. Popsicle Pete (@milpetervan)
A journeyman carpenter by trade and father of three, Pete’s TikTok showcases his woodworking skills and blue-collar humor. Pete earned his nickname by inventing a clever way to keep his kids entertained during Winnipeg’s hot summers.
He is one of the top Canadian dad influencers and has teamed up with home improvement and tool brands.
- Followers: 33k
- Location: Winnipeg, MB
- Best for: Home improvement retailers, outdoor gear
Canadian Dad Influencers on Instagram
Instagram remains a powerhouse platform for parent influencers, with its blend of photos, Reels, and Stories. Here are some of the popular dad content creators on this platform.
1. Erich Leidums (@thatmountainlife)
Let’s start with an outdoor adventurer and homeschooling father of three who is also one of the top Canadian dad influencers. His feed is a breathtaking panorama of the Canadian Rockies, all with an undercurrent of parenting philosophy.
On Instagram, Erich partners with outdoor gear brands and tourism boards.
- Followers: 322k
- Location: Fernie, BC
- Best for: Outdoor recreation brands, adventure tourism, and automotive
2. Craig Silva (@bigdaddykreativ)
Known online as “Big Daddy Kreativ,” Craig is a long-time dad blogger and Canadian photographer on Instagram. His page showcases family road trips, foodie adventures, and everyday life with his two daughters.
As an OG creator, he’s worked with many brands such as Ford and Disney Parks and is an ambassador for Maple Leaf Foods and Ontario Tourism.
- Followers: 222k
- Location: Oakville, ON
- Best for: Travel and hospitality brands, automotive, and food & drink
3. Joseph Tito (@thedaddiaries.ca)
As a single dad to twin girls via surrogacy, Joseph is one of the top Canadian dad influencers. A former jet-setter turned devoted father, Joseph’s feed mixes glamorous and gritty.
His openness about the challenges of fatherhood, particularly as a member of the LGBTQ+ community, has made him popular.
Joseph often uses his platform to advocate for affordable childcare and diversity in parenting. He’s also an author and has been featured on Canadian morning shows.
- Followers: 113k
- Location: Toronto, ON (See the list of Toronto influencers)
- Best for: Baby/kids products, men’s lifestyle, and media projects
4. Rick Campanelli (@rick_campanelli)
A recognizable name, Rick is a former MuchMusic VJ and TV host turned enthusiastic dad of three boys. His Instagram gives fans a candid look at his family life after fame, backyard hockey games, and the occasional throwback to his music TV days.
He has been an ambassador for Lego Canada and has done sponsored posts with brands like Betadine.
- Followers: 105k
- Location: Toronto, ON
- Best for: Mainstream family brands, entertainment, and retail products for kids
5. Shaun Frey (@ownitdad)
Now it’s time for a Canadian micro influencer based in Calgary. Shaun is a girl-dad of two young daughters and the husband of influencer @ownitbabe. As a fitness enthusiast, Shaun has partnered with at-home workout brands and baby carriers.
He’s also appeared in campaigns alongside his wife for family-friendly companies like meal kit services.
- Followers: 92k
- Location: Calgary, AB
- Best for: Parenting products, fitness or health brands targeting dads
Canadian Dad Influencers on YouTube
YouTube is the platform for long-form storytelling, and several Canadian dads have built channels that educate and entertain fans. Here are some of the top Canadian stars on this platform.
1. Coach Jeremy (@CoachJeremy)
Let’s start with a Canadian mega influencer who has over 1M followers and is one of the largest hockey skill resources.
On his channel, you’ll find everything, including drills and equipment reviews, vlogs of him building a backyard rink for his kids, etc.
“Coach Jeremy” often includes his son and daughter in tutorial videos, turning training into family fun.
- Subscribers: 1.33M
- Location: Midland, ON
- Best for: Sports equipment brands, family vehicles
2. Canadian Dad Reacts (@CanadianDadReacts)
If you are a fan of hip hop, Joe is one of the best Canadian dad influencers to follow. Joe, known by his channel name Canadian Dad Reacts, has a unique niche.
He reacts to underground UK hip-hop and rap music from a Canadian dad perspective. He’s proof that dad influencers aren’t limited to parenting topics.
- Subscribers: 5k
- Location: Barrie, ON
- Best for: Sports equipment brands, family vehicles
3. Tesla Canadian Dad (@TeslaCanadianDad)
As a Canadian tech influencer, Jeff, known as Tesla Canadian Dad, documents life as an EV-owning father. His channel is a trove of electric vehicle tips tailored for families.
He shows car seat installations in a Model Y, discusses budgeting for long road trips with kids, etc.
He’s been featured on InsideEVs for his content and has collaborated with a local solar panel installer on YouTube.
- Subscribers: 3.12k
- Location: Ottawa, ON
- Best for: Automotive brands, eco-friendly home products, and tech gadgets
4. Perfectly Blended (@PerfectlyBlended)
Greg is the face behind the Perfectly Blended channel and manages this account with her wife, Chhantel, one of the top Canadian mom influencers. While it’s a joint parent channel, Greg’s role as a hands-on stepfather and biological father shines in many videos.
He shares videos of doing hair for his stepdaughter’s first school dance, heart-to-heart talks with his son, etc.
The family has secured sponsorships with family-friendly resorts and brands like SkipTheDishes.
- Subscribers: 112k
- Location: Brampton, ON
- Best for: Family entertainment, travel, and health products
5. Father Son DIY Garage (@fathersondiygarage3580)
Let’s finish the list with one of the friendliest Canadian dad influencers and the creator behind the ‘Father Son DIY Garage’ channel. Trevor and his 10-year-old son, Austin, run a DIY channel where they tackle simple home projects and crafts.
Trevor intentionally keeps projects beginner-friendly to inspire other parents to involve their kids in home improvements.
They’ve partnered with a local hardware store chain for supplies and have paid promotions for safety gear brands.
- Subscribers: 46k
- Location: Saskatoon, SK
- Best for: Home improvement and craft brands
The Best Platform for Finding Canadian Dad Influencers
Finding the right dad influencer for your brand can be challenging. That’s when Ainfluencer can help you. Ainfluencer is the world’s first free DIY influencer marketplace for connecting brands with top Canadian dad influencers. Let’s see what it offers:
- Ainfluencer uses AI algorithms to match brands with influencers who fit their target audience and campaign goals.
- Unlike some marketplaces that charge subscription or transaction fees, Ainfluencer is free for both brands and influencers.
- It provides an escrow payment system. So the influencer only gets paid once they’ve delivered the content as agreed.
- Yolu can view influencers’ past collaborations, latest account insights, and engagement metrics.
- You can invite influencers to your campaign, negotiate terms, set deliverables, and track progress in one place.
- Ainfluencer offers analytics to monitor your campaign performance once posts go live.
- The platform’s messaging and campaign scheduler keep everything on track.
Overall, Ainfluencer is like having an all-in-one toolkit for influencer marketing. So if you are ready to start influencer marketing in Canada, join Ainfluencer for free now.
Conclusion
If you think male influencers in Canada only focus on creating fitness or tech content, you’re wrong. Canadian dad influencers are no longer the novelty they once were. They’re a driving force in social media and marketing, offering fresh perspectives on parenthood.
For brands looking to reach real parents with real influence, these dads offer a rare mix of credibility, creativity, and community.
If you’re ready to collaborate with talent like this, Ainfluencer makes the process simple. It’s free, intuitive, and packed with tools to help you find the right voice for your brand.
FAQs
1. Why Should I Work with Canadian Dad Influencers?
Because they’re relatable, trusted, and seriously engaging. Canadian dad influencers show real moments, not polished perfection, which helps brands connect with real families. They’re also super effective at promoting everything from parenting products to outdoor gear in a natural way.
2. Are Canadian Dad Influencers Only About Parenting Content?
Not at all! While parenting is a big theme, many also cover fitness, cooking, comedy, travel, DIY projects, tech, and even music reactions. Think of them as lifestyle creators who just happen to be awesome dads.
3. Can I Collaborate With Influencers Even If My Brand is Small?
Yes! Many dad influencers are open to working with smaller brands, especially if your product or service genuinely fits their lifestyle. Platforms like Ainfluencer make it easy to negotiate terms that work for both parties.
