Top 15 Canadian Beauty Influencers You Shouldn’t Miss
Are you looking to grow your beauty brand in Canada? One of the best ways to connect with local customers is by teaming up with Canadian beauty influencers.
These creators know what their audience loves. They post viral makeup trends, everyday skincare tips, or honest product reviews. And the numbers don’t lie, millions of Canadians are influenced by what they see on TikTok, Instagram, and YouTube.
In this article, we’ve rounded up 15 of the top Canadian beauty influencers from micro to macro influencers from each platform.
Moreover, we’ll introduce one of the top influencer marketing agencies in Canada to help you find the reliable creators to share your brand with the right audience. Let’s get started!
5 Best Canadian Beauty Influencers on Instagram
Let’s introduce top Canadian influencers in the beauty niche who are so popular on Instagram:
1. Farah Dhukai (@farahdhukai)
- Followers: 5.7M
- Best for: Natural, skincare, or clean beauty brands
Farah is a DIY beauty icon with 5.7 million followers on Instagram. She combines old-school remedies with today’s beauty trends, turmeric face masks, and glam makeup in one place.
This Canadian beauty influencer also co-founded the skincare brand Farsali. So, she’s not just sharing tips, she’s making products too! Great!
2. Gurnaz (@itsgurnaz)
- Followers: 692K
- Best for: Trendy makeup brands and colorful cosmetics that want to reach Gen Z with fun
Gurnaz brings beauty and laughs together! She’s known for bold eye looks, fun GRWM videos, and makeup tips that are super easy to follow. She’s also part of the Sephora Squad, so you know she’s got a beauty game.
3. Daisy (@hithisisdaisy)
- Followers: 343K
- Best for: Hair tools, everyday makeup, and affordable beauty brands targeting Gen Z and young millennials
Daisy makes beauty feel effortless. This Canadian beauty influencer’s short videos mix cute makeup looks with easy hairstyles. Her page is perfect for anyone who wants to look good without overthinking it. With 340K followers, she’s loved for her simple tips and relatable vibe.
4. Aïcha Dramé (@aichadrame)
- Followers: 249K
- Best for: Inclusive and budget-friendly beauty brands
Aïcha keeps it real. She shares makeup, modest fashion, skincare, and mom life, all with a warm, welcoming vibe. With nearly 250K followers, this Canadian beauty influencer stands out on Instagram for discussing beauty that works for all skin tones and lifestyles.
5. Hamsha Thavaseelan (@allurebyhamsha)
- Followers: 199K
- Best for: Beauty, fashion, or lifestyle brands that want to connect with diverse audiences
Hamsha’s content is a mix of glam and everyday realness. From South Asian bridal looks to chill skincare routines, she shows it all to her 199K fans.
Her style is bold, her stories are personal, and her glow is always on point. So, we can also consider her a Canadian lifestyle influencer.
5 Best Canadian Beauty Influencers on TikTok
In this section, we’ll explore some Canadian beauty TikTokers:
1. Sahar Dahi (@saharrooo)
- Followers: 4.1M
- Best for: Makeup brands targeting Gen Z or young adults
@saharrooo outing myself w this fr #girls ♬ original sound – Sahar
Sahar is one of the most popular beauty creators in Canada with over 4.1 million TikTok followers. She’s known for her fast makeup looks, celebrity transformations, and quick beauty tips.
She’s worked with brands like MAC Cosmetics, Too Faced, and Rare Beauty, and often goes to product launch events. This Canadian beauty influencer’s fun energy and huge reach make her a great partner for brands looking to grab attention on TikTok.
2. Mimi Choi (@mimles)
- Followers: 2.6M
- Best for: Creative and pro makeup brands
@mimles Trust your instinct. #makeup #facepaint #mimles #trippy #illusion #illusionmakeup #tiktokart #art #fyp #fy #foryoupage #foryou #lipstick #eyes #lips ♬ Fire for You – Cannons
Mimi is a makeup artist who’s famous on TikTok for her amazing illusion looks. With 2.5 million followers, she creates detailed makeup that looks like art, like painting extra eyes or making her face look like it’s breaking apart.
This Canadian makeup influencer worked with brands like NYX, Mehron, and Make Up For Ever; she even did makeup for the Met Gala. Her TikToks show behind-the-scenes steps, making her complex looks feel more doable.
She’s one of the popular Canadian beauty influencers who is a perfect choice for bold campaigns or Halloween collections.
3. Stephanie Valentine (@glamzilla)
- Followers: 2.7M
- Best for: Brands launching new products and looking for honest buzz
@glamzilla IM APPALLED AT THE INTERNET RN. p.s… use my code GLAM25 for 25% off site wide* nowww 😏 ur welcome, xx ur cool big sis *exclusions apply @IT Cosmetics #ITCosmeticsPartner ♬ original sound – GLAMZILLA
Stephanie, known as Glamzilla, is loved for her bold personality and super honest reviews. She is known for making products sell out when she likes them. Her content is real, funny, and empowering.
She’s worked with Caudalie, Nudestix, Dior Beauty, and more. People trust her because she always gives her honest opinion, which makes her a powerful voice in beauty. Just make sure your product is good, this Canadian beauty influencer tells it like it is!
4. Izzi (@izzipoopi)
- Followers: 1.7M
- Best for: Trendy beauty or skincare brands that want to reach Gen Z and Canada’s French-speaking audience
@izzipoopi Brown errthang
♬ original sound – Franklin Saint
Izzi is a fun and stylish creator with 1.7 million TikTok followers. She shares GRWM (Get Ready With Me) videos, makeup challenges, and funny takes on beauty and life. She speaks both English and French, which helps her connect with more fans.
As one of the famous Canadian beauty influencers, Izzi has partnered with YSL Beauty and often features trendy looks with bold eyeliner or glossy lips. Her casual, chatty style makes her feel like a friend.
5. Garbo Zhu (@garbo.zhu)
- Followers: 1.1M
- Best for: Indie or artistic brands
@garbo.zhu Do u know #ootd ♬ Lip Gloss – ilyTOMMY
Garbo has about 1.1 million followers and mixes beauty, fashion, and her love for pottery in her videos. Her style is soft, creative, and aesthetic, think pastel makeup, cozy outfits, and calm music.
She’s worked with Laneige, Olaplex, and other beauty and lifestyle brands. She’s also been highlighted by TikTok Canada during Asian Heritage Month. Garbo is a great Canadian beauty influencer for campaigns that mix beauty with self-expression.
5 Best Canadian Beauty Influencers on YouTube
Finally, it’s time to introduce Canadian beauty YouTube influencers:
1. Miss Darcei (@missdarcei)
- Followers: 3.79M
- Best for: Trendy or global beauty brands, especially K-beauty
Miss Darcei is a fun and fearless beauty creator with over 3.7 million YouTube subscribers. She loves trying out bold makeup looks, testing unusual beauty gadgets, and doing K-pop transformations, even if things don’t go perfectly.
She often tries makeup from around the world or recreates celebrity looks on a budget.
Because of her playful style, she’s worked with colorful, trend-driven brands like Etude House and ColourPop. She often does sponsored videos and unboxings while keeping things real and fun.
2. Sylvia Gani (@sylviagani)
- Followers: 2.48M
- Best for: beauty brands that want detailed reviews and strong engagement, especially if launching in Canada
Sylvia is a well-known beauty YouTuber with over 2.4 million subscribers. She posts glam makeup looks, daily routines, and product reviews. Her videos are easy to understand and really helpful. People also like the personal moments she shares from her life.
Thanks to her engaging content, she’s teamed up with big brands like BH Cosmetics (she even had her own palette), Urban Decay, Too Faced, and Maybelline. She’s also done Canadian campaigns with stores like Shoppers Drug Mart.
3. Rachel Cooper (@rachhloves)
- Followers: 1.45M
- Best for: Drugstore and affordable beauty brands
Rachel Cooper’s YouTube channel has about 1.5 million subscribers. She’s known for her honest reviews, testing viral products, and showing how makeup holds up in real life.
As a Canadian mom influencer, she shares helpful tips for everyday routines. Her videos are friendly, easy to watch, and often include funny moments.
Because of her relatable content, she’s partnered with brands like Pixi Beauty, Revlon, and CoverGirl. She’s great at reviewing both budget and higher-end products in a way her audience trusts.
4. Samantha Ravndahl (@samantharavndahl)
- Followers: 938K
- Best for: High-quality, cruelty-free, or luxury beauty brands
Samantha is one of the well-respected Canadian beauty influencers on YouTube. She’s known for her makeup skills, honest product reviews, and strong opinions about the beauty industry. These days, her content is more focused on refined looks and deep product discussions. She also runs her own brand, Auric.
Her strong voice in the industry has led to amazing collabs, like having her own MAC lipstick, working with ColourPop, and appearing in Sephora Canada campaigns. She now features both her own brand and others in her tutorials.
5. Allana Davison (@allanaramaa)
- Followers: 957K
- Best for: Beauty, skincare, and lifestyle brands that want to be part of a real daily routine, not just a product review.
Allana is a beauty and lifestyle YouTuber with close to 1 million subscribers. Her videos mix makeup tutorials with everyday chats and personal stories.
She’s friendly, warm, and makes viewers feel like they’re getting ready with a friend. Her looks are usually natural, wearable, and easy to try.
Because of her mix of beauty and lifestyle, she’s worked with brands like NUDESTIX, Benefit, Laneige, and even joined a NARS campaign. She also blends fashion and wellness into her content, making her a great match for multi-category brands.
Best Tool to Find Canadian Beauty Influencers: Ainfluencer
Finding the right influencers can take a lot of time, you have to search through tons of profiles, check if they’re legit, see if their audience fits your brand, and message them one by one. It’s a lot! That’s where Ainfluencer helps.
It’s a free influencer marketing platform that connects you with over 5 million influencers on Instagram, YouTube, and TikTok, including Canadian beauty influencers.
Here’s how Ainfluencer makes things simple:
- 100% Free: No fees, no monthly plans. It’s perfect for Canadian beauty brands working with a limited budget.
- Smart Search: You can use filters to quickly find beauty influencers by niche, location (like Canada), follower count, and more.
- Huge Influencer List: From big names to smaller creators, you’ll find a wide range. You can check their profiles, audience details, and past posts to see who fits your brand best.
- Easy Communication: No more messy DMs! Message influencers, send invites, and make deals all on the platform.
- Campaign Tracking: You can see how your campaign is doing in real time, likes, comments, reach, and even track sales through Shopify or Google Analytics.
- Safe Payments: Your money is protected until the influencer finishes the job. You only pay when you’re happy with the result.
Just sign up at Ainfluencer, create a campaign (for example, “Looking for Canadian beauty influencers”), and let Ainfluencer match you with the right people. You can also search by keywords like “makeup,” “skincare,” or “lifestyle.”
Wrapping Things Up
Collaborating with the right Canadian beauty influencers can help your brand grow. These creators already have strong connections with their followers, so your product will be seen by people who truly care about beauty.
In this article, we shared some of the best beauty influencers in Canada to help you find the perfect match for your brand. We also introduced two powerful tools to make things easier , Ainfluencer, a free platform to connect with influencers. Whether you’re just starting out, this tool helps you reach more people and grow your beauty brand faster.
FAQs
1. How Can Canadian Beauty Brands Increase Their Sales on Amazon?
AlgoRift is a smart affiliate platform to sell your products in Canada. You can try AlgoRift, which is a free platform that helps Amazon sellers (like beauty brands) connect with +100,000 affiliates, including influencers who can promote your products.
2. What Makes Canadian Beauty Influencers Unique?
Canadian beauty influencers stand out because of their diversity, honesty, and strong connection with their audience. Since Canada is multicultural, many influencers share beauty tips for all skin tones and cultures.
They also blend U.S. trends with local needs, like winter skincare or Canadian beauty products, making their content relatable and useful for a wide audience. Their genuine style builds strong trust with followers, which is great for brand partnerships.
3. How Can Brands Choose the Right Beauty Influencer in Canada?
Start by knowing your audience and what you want to achieve. Look for influencers who match your brand style and talk to the same kind of customers you want to reach. Don’t just look at follower count, check engagement, the type of content they post, and if their followers are mostly in Canada.
Platforms like Ainfluencer can help you filter influencers by niche, location, and more, making the process easier and faster.
4. What Are the Benefits of Collaborating With Canadian Beauty Influencers?
Working with Canadian beauty influencers helps your brand reach local customers in a real and trusted way. Their followers often listen to their advice more than ads, which can lead to more sales. These influencers also create great content, like product demos that you can reuse in your marketing. Moreover, their diversity lets you show your products on different skin tones and styles, which is important for inclusive beauty brands.
