15 Best Canadian Book Influencers To Check Out In 2025
Canadian book influencers are helping readers discover their next favorite story. They share cozy aesthetics, quick-witted reviews, and honest reactions, and bring books to life beyond the page.
In this article, we will introduce you to some of the popular book influencers in Canada. There are many fantasy fangirls, romance readers, indie bookstore enthusiasts, and bilingual reviewers in this list.
Publishers, lifestyle brands, and subscription services can team up with these influencers to connect with real, engaged audiences. We will also show you how to find influencers in Canada and invite them to campaigns.
Canadian Book Influencers on TikTok
TikTok is a great place to share cozy book nooks, indie bookstore visits, dramatic plot twist reactions, and laugh-out-loud skits. Here are some of the top creators on this app.
1. Lauren Louise (@bigbooklady)
Do you enjoy watching the quiet life of readers? Lauren Louise is one of the top Canadian book influencers you need to follow. This Canadian lifestyle influencer shares book recommendations, indie bookstore visits, and relatable reader lifestyle posts.
Lauren’s TikToks blend book reviews with humor and personal touches.
On TikTok, she has partnered with Penguin Random House Canada and lifestyle brands.
- Followers: 341k
- Location: Winnipeg, MB
- Best fit for: Publishers and bookstores, book subscription boxes
2. Rayna (@raynaslibrary)
To help her followers discover new CanLit gems, Rayna often spotlights Canadian authors and diverse reads. Her content includes candid book reviews, “favorites” lists, and relatable bookworm humor.
On TikTok, she participates in publisher campaigns highlighting trending titles.
- Followers: 130k
- Location: Toronto
- Best fit for: Book retailers and publishers launching Canadian-authored titles
3. Destiny Bomberry (@bookishwbomberry)
Known for her high-energy “BookTok” videos, Destiny Bomberry is one of the top Canadian book influencers on TikTok. Destiny shares romance and fantasy book recs, candid reactions, and even comedic skits about reader problems.
On her page, she collaborates with Indigo Books & Music and Amazon Prime Video Canada.
- Followers: 82k
- Location: Ontario, Canada
- Best fit for: Major book retailers, publishers, and entertainment brands
4. Marie-France Léger (@maariefraance)
As a Canadian micro influencer, Marie knows how to create engaging videos and has over 17M likes on TikTok. Mar is a bilingual creator and author, known for her novel ‘A Hue of Blu.’
Her TikToks often discuss emotional romance books and heart-wrenching reads, in a mix of French and English.
- Followers: 67k
- Location: Montréal, QC
- Best fit for: Publishers of romance and contemporary fiction
5. Margaret (@mm.stormblessed)
Better known as “LiterallyLiterary,” Margaret is a fantasy book nerd and one of the top Canadian book influencers. Her TikTok is filled with fantasy novel recommendations, series rankings, and reactions to plot twists in books.
On her page, she often works with fantasy publishers for early reviews.
- Followers: 62k
- Location: Canada
- Best fit for: Fantasy and science fiction publishers – gaming/anime subscription boxes
Top Canadian Book Influencers on Instagram
Instagram reels provides a great opportunity for book content creators to review books and share creative videos. Here are some of the popular stars on this platform.
1. Yeldah Yousfi (@beautiful.bibliophile)
Let’s start with one of the first Canadian book influencers on Instagram, Yeldah. Her feed features gorgeously composed book flatlays, relatable bookish quotes, and seasonal reading lists. She blends books, cafes, travel, and lifestyle in her posts.
On her page, she has worked with major publishers such as HarperCollins Canada and Simon & Schuster Canada to promote new releases.
- Followers: 65k
- Location: Toronto, ON
- Best fit for: Big publishers and bookstores, lifestyle brands
2. Alyssa (@sweptawaybybooks)
Mostly known as a Canadian travel influencer, Alyssa’s feed is a dreamy blend of books and travel. She posts aesthetic shots of her current reads against scenic backdrops.
On her page, you can view wanderlust-inspiring book photos, quick reviews in captions, and “books to read on the road” recommendations.
She has co-hosted an online book club for a travel magazine and partnered with backpack brands.
- Followers: 64k
- Location: Vancouver, BC
- Best fit for: Travel and lifestyle brands
3. Jess (@readwithme.jess)
Focused on romance and contemporary fiction, Jess brings a bright and colorful vibe to Bookstagram. Her posts include cheery book unboxings and beautifully arranged bookshelf photos. She’s known for helpful romance novel recommendations and monthly wrap-up reels.
As one of the top Canadian book influencers, she frequently partners with romance publishers for cover reveals and Instagram tours.
- Followers: 26k
- Location: Vancouver, BC
- Best fit for: Romance publishers, subscription book boxes
4. Danielle Bernardin (@d.j.books)
Now it’s time for a Canadian nano influencer who is passionate about books. Danielle’s Instagram feed mixes bookish memes, quick book reviews, and podcast snippets. As a high school teacher-turned-Bookstagrammer, she brings witty humor and an educator’s insight to her recommendations.
She is the co-founder of the ‘Books on the Brain’ podcast and has worked with Kobo and Libro.fm as an ambassador.
- Followers: 4.7k
- Location: Canadian Prairies
- Best fit for: Audiobook and ed-tech companies
5. Danyelle Trexler (@danythebookworm_)
By sharing her life as a bookworm, Danyelle established herself as one of the top Canadian book influencers. Her feed is filled with romance and fiction recommendations, often accompanied by cozy props.
She shares annotated book excerpts, reading tips, and seasonal TBR piles on her page.
- Followers: 7.7k
- Location: Canada
- Best fit for: Publishers, audiobook services, and bookish accessory shops
Top Canadian Book Influencers On YouTube
If you enjoy watching longer videos, there are many book influencers in Canada to follow. Here are some of the popular stars.
1. Hailey LeBlanc (@HaileyinBookland)
With almost 300k subscribers on YouTube, Hailey is one of the top Canadian book influencers on YouTube. She’s known for enthusiastic YA book reviews, monthly reading wrap-ups, and engaging reading vlogs.
Her channel has been active since 2014, and she also shares Book Hauls and bookshelf organization videos.
Hailey has worked with big publishers like Penguin Teen for book review videos and was an official Canada Book Day ambassador.
- Subscribers: 299k
- Location: Ontario, Canada
- Best fit for: Young adult publishers, bookstore chains
2. Ariel Bissett (@ArielBissett)
Mostly known as a writer and filmmaker, Ariel is also one of the top book influencers in Canada. Her videos range from thoughtful book reviews and reading experiments to unique projects such as renovating her Gothic house.
Ariel reads widely: literary fiction, graphic novels, and popular BookTok hits.
She was the Official Man Booker Prize vlogger in 2015 and is currently the co-creator of the Reading Rush readathon.
- Subscribers: 350k
- Location: Nova Scotia, Canada
- Best fit for: Publishers of literary and contemporary fiction
3. Kayla (@BooksandLala)
If you are a fan of the thriller genre, Kayla is one of the top Canadian book influencers you need to check out. Kayla’s channel delivers a delightful mix of reading vlogs, TBR games, and themed reading challenges.
She reads across genres but has a special love for thrillers, mystery, and horror.
Kayla has partnered with Audible to create a video on audiobooks for busy readers and with Google Play Books to create an ebook challenge.
- Subscribers: 158k
- Location: Okanagan Valley, BC
- Best fit for: Thriller/mystery publishers, horror-themed product boxes
4. Carley Thorne (@uncarley)
Not just a Booktuber, Carley is a Canadian comedian influencer who infuses her book discussions with humor and sass. Her videos often have entertaining twists, satirical tier rankings of fictional characters, and sketches about literary tropes.
As a Toronto influencer, Carley has collaborated with local comedy clubs and the Toronto International Festival of Authors.
- Subscribers: 446k
- Location: Toronto, ON
- Best fit for: Mainstream publishers, comedy, or lifestyle brands
5. Emily (@BookswithEmilyFox)
Let’s finish the list with one of the top Canadian book influencers who covers all genres, including classics and contemporary lit.
Emily’s channel documents her wide-ranging reading journey, which has been active since 2016. She’s a science fiction and fantasy buff, regularly posting sci-fi book hauls, yearly reading stats breakdowns, etc.
Emily has collaborated with science fiction publishers like Tor and has been invited to moderate panels for Can*Con.
- Subscribers: 136k
- Location: Ottawa, ON
- Best fit for: Sci-fi and fantasy publishers, reading gadget companies
How To Collaborate With Canadian Book Influencers?
For publishers, book subscription boxes, or even lifestyle brands, these creators can be a great collaboration match. But how to find and contact these creators?
That’s when Ainfluencer can help you.
Ainfluencer is the first DIY influencer marketing platform that connects brands with creators across different niches. Here is why this tool stands out:
- On Ainfluencer, you can access a database of over 5M creators across Instagram, TikTok, and YouTube.
- You can find creators in your niche using an AI-powered search tool and more than 20 advanced filters.
- View influencers’ past collaborations, latest account insights, and engagement metrics.
- Negotiate with creators and invite them to campaign using the built-in chat feature.
- Create multiple campaigns, invite unlimited campaigns, and manage them all in a single dashboard.
- Pay influencers using a trusted escrow system to ensure safety for both parties.
The best part is that using all these features is completely free. So what are you waiting for? Join Ainfluencer for free now and start collaborating with influencers in your niche.
Conclusion
These Canadian book influencers don’t just post for the algorithm, they create with heart. Their content reflects a deep love for reading and a genuine desire to share that with others.
If you’re a brand looking to partner with someone who truly connects with their audience, these creators are worth your time.
FAQs
1. Why Should Brands Collaborate with Canadian Book Influencers?
Because they have real influence over a niche but highly engaged audience. These creators aren’t just promoting books, they’re building communities. Whether you’re a publisher, lifestyle brand, or subscription box, these influencers can bring your product to life through authentic storytelling.
2. Do These Influencers Only Talk About Books?
Not at all! While books are the focus, many creators also share content around cozy living, mental health, travel, fashion, and more. Their pages feel like a peek into their daily lives, not just a review platform, making their endorsements more relatable.
3. How Can I Find and Contact Canadian Book Influencers?
You can either reach out manually via their social media bios or simplify everything using a platform like Ainfluencer. With filters like location, niche, follower count, and engagement rate, Ainfluencer makes it easy to find the right creators and invite them to collaborate directly.
