Canadian Macro Influencers: Top 15 Stars
Canada is home to a growing community of influencers who create content around different topics such as lifestyle, wellness, fashion, food, etc. Among them, Canadian macro influencers stand out for their ability to blend wide reach with authentic, relatable content. They may not have millions of followers, but their influence is undeniable.
They’ve grown big enough to reach wide audiences while still keeping their content personal and engaging. That’s why many brands are looking for these creators to run influencer marketing campaigns.
This blog takes a closer look at some of the top macro influencers in Canada across different platforms. At the end, we will show you how to find influencers in Canada and connect with them for free.
What Is a Macro Influencer?
Before anything else, let’s check out the different types of influencers. There are 4 different categories: Nano, Micro, Macro, and Mega influencers.
Macro influencers fill the space between micro and mega. They usually have between 100,000 and 1 million followers on a single social media platform. Thus, they’re big enough to have a huge impact, yet often still relatable to their audience. They give brands big reach and strong engagement without the high price tag of celebrity endorsements
Notably, macro influencers typically maintain a personal connection with their followers, though not as intimately as micro influencers do. They usually have a high content output and professional quality.
Benefits of Working with Canadian Macro Influencers
Partnering with Canadian macro influencers offers numerous advantages for businesses looking to grow their presence in Canada. Let’s check out some of the benefits:
- Massive Reach and Brand Awareness: Instead of spending months building your own following, you tap into an influencer’s audience.
- Strong Engagement and Trust: Although macro influencers have big audiences, they can still drive meaningful engagement. Especially since their followers actively like, comment, and share content.
- High ROI (Return on Investment): Influencer campaigns can yield a high return relative to cost. According to a survey, 84% of brands globally believe influencer marketing is effective.
- Local Relevance and Targeting: Using macro influencers in Canada allows very precise targeting by region or community.
- Professional Content Creation: Macro influencers are skilled content creators. By working with them, you often get high-quality photos, videos, or blog posts.
- Higher Conversions Through Relatability: Macro influencers maintain a closer connection to their audience than mega-celebrities do. So their followers feel like they know them and trust their recommendations.
- Niche Expertise: Many Canadian macro influencers serve specific niches and collaborating with one gives your brand credibility in that niche.
- Efficient Content and Campaign Execution: Macro influencers can help brainstorm creative approaches or know what type of post will perform best.
Canadian Macro Influencers On Instagram
Instagram is one of the most popular platforms for influencer marketing in Canada. Here are some of the popular macro influencers from Canada on this platform.
1. Rini Frey (@ownitbabe)
Let’s start with a Canadian mom influencer who shares her challenges as a mom of two. Rini Frey is one of the top Canadian macro influencers with over half a million followers. She creates content about motherhood and shares honest experiences related to body image.
Rini’s relatable posts and Reels about self-love have earned her a devoted following.
- Followers: 599k
- Niche: Body positivity, mental health, and motherhood.
2. Tasha Medve (@thepurposefulyou)
Based in Victoria, Tasha inspires followers to create beautiful garden spaces and live intentionally. As one of the best Canadian gardening influencers, her feed is full of lush vegetable gardens and DIY home projects.
This Canadian female influencer has worked with home and garden companies like Home Depot Canada.
Tasha is also one of the top Canadian lifestyle influencers and works with sustainable lifestyle brands.
- Followers: 416k
- Niche: Gardening, sustainable living, and home decor.
3. Maria Killam (@mariakillam)
Known for her “Timeless Color” design philosophy, Maria is one of the top macro influencers in Canada. She shares dramatic before-and-after makeovers and tips on choosing paint colors.
Maria is known as a successful Canadian home decor influencer. She often partners with home improvement and paint brands such as Benjamin Moore and Farrow & Ball.
- Followers: 353k
- Niche: Interior design and color consulting.
4. Tori Wesszer (@fraicheliving)
Now it’s time for a top Canadian food influencer, known for her cookbook “Fraiche Food, Full Hearts”. On Instagram, she shares wholesome recipes and glimpses of family life. Tori has teamed up with food and grocery brands like Nature’s Path and kitchenware companies.
- Followers: 295k
- Niche: Food and lifestyle.
5. Aïcha Dramé Diabagaté (@aichadrame)
If you are into fashion and styling, Aicha is one of the top Canadian macro influencers to check out. Aïcha is a Montreal and NYC-based influencer blending style with substance. She often talks about simplifying beauty routines and shares fashion tips.
On her page, she has worked with cosmetic brands such as Sephora Canada and modest fashion retailers. Aicha is also one of the known Canadian Amazon influencers, with a storefront full of her favorite products.
- Followers: 249k
- Niche: Beauty, modest fashion, motherhood, and faith.
Top Canadian Macro Influencers On TikTok
TikTok’s explosive growth has led to a new wave of influencers who excel at short-form video content. Here are some of the top creators on this platform.
These stars currently have more than 1 million followers and are considered mega influencers, but they started from scratch on TikTok. Therefore, we will highlight them as successful examples of macro influencers.
1. Kris Collins (@kallmekris)
Let’s start with the most famous Canadian TikToker, Kris is one of the top Canadian macro influencers. Kris posts hilarious skits where she plays multiple characters.
She has leveraged her mega-reach for partnerships with brands like Amazon Prime Video. She co-launched a candy brand called Sour Boys and also has a clothing line, “OTT” by Kris.
- Followers: 50.8M
- Niche: Comedy and skits.
2. Celina Myers (@celinaspookyboo)
Known as Celina SpookyBoo, this Ontario-based creator gained fame for her comedic sleepwalking videos and spooky-themed humor.
This Canadian comedy influencer has an unfiltered style and often jokes about Canadian life and her love of snacks. Additionally, Celina has her own line of cosmetics, BeautyXBoo palette, and frequently does skits featuring Canadian brands or her own merchandise.
- Followers: 28.6M
- Niche: Comedy, paranormal, and relatable rants.
3. Zachery Dereniowski (@mdmotivator)
If you feel lost and need some motivation, Zachery is one of the top Canadian macro influencers you need to follow. Zachery is a Windsor, Ontario, native who creates heartwarming TikToks often involving social experiments that highlight compassion.
Through his channel, he has become a face of positivity and has partnered with organizations and brands that focus on mental health.
- Followers: 20.7M
- Niche: Motivational and kindness content
4. Spencer Barbosa (@spencer.barbosa)
When it comes to body positivity, Spencer Barbosa is one of the known names. Spencer is a young influencer from Ontario who creates upbeat videos encouraging self-love. She covers everything, especially fashion for all sizes, and calls out unrealistic beauty standards.
On her page, she has collaborated with many fashion and personal care brands such as Aerie.
- Followers: 11.3M
- Niche: Body positivity, confidence, and lifestyle for Gen Z.
5. Stephanie Valentine (@glamzilla)
Now it’s time for a Canadian makeup influencer who is popular for her product reviews. Stephanie Valentina is one of the top Canadian macro influencers, with over 2M followers.
She gives candid reviews and beauty tips on TikTok, often starting her videos with high-energy catchphrases. She was the first influencer to have a special display dedicated to her at Sephora Canada.
On her account, she has collaborated with many beauty brands, including Sephora, e.l.f. Cosmetics and NYX.
- Followers: 2.7M
- Niche: Beauty and makeup reviews.
Canadian Macro Influencers On YouTube
YouTube boasts many Canadian content creators who have grown large subscriber bases. Here are some of the popular creators on this platform.
1. Justin Tse (@JustinTse)
Based in Victoria, BC, Justin is a Canadian tech influencer who covers the latest gadgets, including smartphones and smart home devices. Justin also shares productivity and decor tips and is one of the popular Canadian macro influencers.
On his YouTube page, he has collaborated with big tech companies such as Microsoft and Intel. Business Insider featured him discussing how he landed $1.4M in brand deals by age 24.
- Subscribers: 890k
- Niche: Tech reviews, lifestyle, and vlogs.
2. Julie Nolke (@julienolke)
By sharing the “Explaining the Pandemic to My Past Self” video series, Jule went viral on YouTube. This macro influencer from Canada has a sharp humor and frequently partners with streaming services and book publishers. She has appeared in sponsored videos for brands like Oculus and Canadian charities.
- Subscribers: 1M
- Niche: Comedy skits and social commentary.
3. The Plain Bagel (@ThePlainBagel)
If you are interested in finance and want to learn different strategies, you need to check out The Plain Bagel’s channel. Richard Coffin is the face behind this channel and one of the top Canadian macro influencers.
He uses clear explanations to demystify financial concepts in his videos. Richard keeps sponsorships minimal to maintain trust, but has occasionally partnered with financial tools.
Some of his successful and notable collaborations are with Wealthsimple and Skillshare to teach finance fundamentals.
- Subscribers: 1M
- Niche: Finance and investing education
4. Hot for Food (@hotforfood)
Are you vegan and looking for new recipes? Lauren, a former MuchMusic VJ from Toronto, shares delicious plant-based recipes on YouTube. On her channel, she has collaborated with grocery and blender brands. Additionally, she has published best-selling cookbooks.
- Subscribers: 451k
- Niche: Vegan cooking.
5. Samantha Ravndahl (@samantharavndahl)
Let’s finish the list with a Vancouver influencer who gained fame through honest product reviews and tutorials. Samantha is also active on Instagram with over 2M followers and is one of the top Canadian macro influencers.
On her YouTube channel, she collaborated on a lipstick with MAC Cosmetics and later launched her own makeup line, Auric.
- Subscribers: 938k
- Niche: Beauty and makeup.
How To Connect With Canadian Macro Influencers?
As we saw, many of these creators frequently collaborate with brands in their niche by promoting their products. If you want to run influencer marketing campaigns to grow your brand, these stars can help you. But how to connect them?
Ainfluencer is highly recommended for connecting with micro and macro influencers in Canada. Let’s see what this influencer marketing tool offers:
- Unlike some platforms that require subscriptions or take a commission, Ainfluencer charges nothing for brands. Joining Ainfluencer is free for both brands and influencers.
- The platform provides a database of over 5M creators across Instagram, TikTok, and YouTube.
- With the help of an AI-powered search tool and more than 20 filters, you can easily find the collaboration match. You can search based on their location, language, follower counts, and more filters. So, it will be much easier to find macro or micro influencers in Canada.
- You can view influencers’ past collaborations, latest account insights, and engagement metrics.
- Create unlimited campaigns and invite as many creators as you want.
- Manage all campaigns and track the results in a single dashboard.
In short, Ainfluencer simplifies influencer marketing while enhancing its effectiveness. It’s especially useful if you’re new to the space. So what are you waiting for? Join Ainfluencer for free now and start your growth.
Conclusion
Canadian macro influencers are trusted voices, creative minds, and often, trendsetters in their niches. Their reach may be wide, but it’s their connection with followers that makes them so valuable to brands.
If you’re looking to team up with creators like these, tools like Ainfluencer can help you make the right connections without the usual guesswork. You can find your best influencer match in a few minutes and watch your growth.
FAQs
1. Why Should Brands Work With Macro Influencers in Canada?
Because they’re not only popular but also trusted. Many macro influencers in Canada create content that feels real and engaging, which helps brands reach larger audiences without feeling too “salesy.”
2. Are Canadian Macro Influencers Only on Instagram?
Not at all! While Instagram is popular, many Canadian macro influencers also thrive on TikTok and YouTube, especially in niches like comedy, tech, beauty, and wellness.
3. How Do I Know If an Influencer is The Right Fit For My Brand?
Look at their niche, audience engagement, and past brand collaborations. Tools like Ainfluencer let you filter creators by location, category, follower count, and more. So you can make data-driven choices instead of guessing.
