15 Best Canadian Makeup Influencers for Partnership
If you’re looking for the best Canadian makeup influencers to collaborate with and inspire your customers’ decisions and drive more sales, you’re in the right spot.
In this article, we’ll explore a list of top Canadian makeup influencers on TikTok, Instagram, and YouTube. This list includes different types of creators from micro to macro influencers.
Moreover, we’ll help you to find influencers in Canada to start a successful collaboration.
Let’s get started!
Top 5 Canadian Makeup Influencers on TikTok
Here’s a list of top Canadian beauty influencers known for makeup videos, reviews, and brand collabs on TikTok:
1. Gurnaz Sandhu (@itsgurnaz)
- Followers: 573K
- Best for: Cosmetics or skincare brands aiming to reach young Canadian South Asian audiences
@itsgurnaz Hydrating, spicy and plumping, light weight cushiony, not sticky, enough pigment, yummy – why do I see no one raving about these? I’ve been wearing non stop! @YSL Beauty ❤️ #swatch #lipoil #ysl #loveshine #beautyblogger #makeup #unboxing ♬ original sound – Geetwithsangeet
Let’s get started with a Vancouver-based beauty creator with 656K followers on Instagram. Once an actress, this Vancouver influencer is known for her makeup posts and beauty tips with a South Asian vibe.
Gurnaz has collaborated with brands like MAC (featured in a Diwali campaign), Sephora, and top skincare names. So, she’s a great Canadian makeup influencer for cosmetics and skincare brands who want to connect with young South Asian audiences in Canada.
2. Daisy (@hithisisdaisy)
- Followers: 145K
- Best for: Beauty and haircare brands targeting Gen Z and millennial women
@hithisisdaisy ♡ ̆̈ Try this for brighter and softer skin🍚 . DIY rice mask offers several benefits: ✅Brightens Skin: Rice helps reduce dullness and evens out skin tone. ✅Hydrates: Honey is a natural humectant, locking in moisture. ✅Soothes: Both ingredients calm irritation and redness. ✅Exfoliates: Ground rice gently removes dead skin cells for a smoother texture. #skincare #ricemask #diy #diymask #explore ♬ lucky girl syndrome – ౨ৎ⋆˚｡⋆
Another standout Canadian makeup influencer is Daisy (@hithisisdaisy), a beauty and hairstyle creator. She’s loved for her quick makeup hacks, natural Korean-inspired looks, and fun hair styling videos like headphone-friendly styles.
She’s partnered with YSL Beauty (even joined their event in Miami), Clinique, and Amazon’s Influencer Program.
3. Emily Demian (@emily.demian)
- Followers: 913K
- Best for: Haircare and makeup brands
@emily.demian the curly hair drying process😍 #fyp #viral #empressingurman #curlyhair #wolfcut #curls #healthyhair #naturalhair #longhair #washday ♬ La foule – Remastered – Édith Piaf
Next is a Canadian-Egyptian beauty creator known for her curly hair and bold makeup looks. Her content blends natural haircare with vibrant makeup videos, offering full beauty routines that highlight both curls and skin. Emily has teamed up with curly-hair brands.
4. Priya Sidhu (@priyaasidhuu)
- Followers: 100.9K
- Best for: Makeup brands (especially those with vibrant palettes or South Asian beauty products)
@priyaasidhuu this is what i ask my hairdresser when i go for a haircut 💇🏽♀️✂️ #hairstyle #haircut #hairconsultation #hairtok #hairtransformation #hairstylist ♬ Kübla – Wyl & Wun Two
If your brand’s vibe is bold, glam, and vibrant beauty, Priya Sidhu is one to watch. This Canadian makeup influencer is known for her South Asian bridal-inspired makeup, trendy hairdos, and colorful, eye-catching looks.
Her audiences are mainly Gen Z and millennials. With brand collabs like Lancôme, Make Up For Ever, and Amazon picks in her storefront, Priya is a great choice for brands aiming to stand out.
5. Allana Davison (@allanaramaa)
- Followers: 76K
- Best for: Broad beauty marketing
@allanaramaa DO U LIKE MY HAIR @Armineh Damanpak ♬ How Bad Do U Want Me – Lady Gaga
When we talk about relatable beauty with humor, Allana Davison leads the way. She’s based in Calgary and known for her chatty GRWM videos, and honest product reviews.
Her content blends beauty and lifestyle, often sharing monthly favorites and routines in a fun, down-to-earth style. She’s worked with skincare brands like Skinceuticals, beauty boxes, and fashion labels.
Top 5 Canadian Makeup Influencers on Instagram
Now, let’s explore the best makeup Instagram influencers from Canada:
1. Aïcha Dramé (@aichadrame)
- Followers: 249K
- Best for: Makeup and skincare brands focusing on diversity and family
Aïcha Dramé’s Instagram feels like a stroll through Montreal, blending beauty, faith, and mom-life with grace.
She shares chic makeup looks that fit real-life moments like a 5-minute routine that works for a busy mom. Her followers love her mix of elegance and authenticity, often engaging in both French and English to ask about products or share their own experiences.
As one of the top Montreal influencers, she’s worked with brands like Lancôme Canada and local Montreal boutiques, showcasing inclusive products and gentle skincare that fit her lifestyle.
2. Jamie Paige (@jamiepaigebeauty)
- Followers: 131K
- Best for: Any brand focusing on the Canadian market
Meanwhile, Jamie Paige brings a more product-focused vibe to Instagram. She is one of the best Toronto influencers whose feed is clean and pro, packed with sharp makeup looks and flatlays, all tied to her well-known YouTube reviews.
She uses Instagram as a quick, visual companion to her videos, swatching palettes, offering product pros and cons, and linking back to full reviews.
3. Dominique Baker (@dominique.baker)
- Followers: 191K
- Best for: High-end skincare and makeup brands
Dominique Baker brings a luxurious, editorial edge to Instagram. Her posts could be magazine spreads with elegant outfits, flawless makeup, and well-composed shots.
She’s known for anti-aging and skincare content, often giving practical, expert-backed tips in her captions. Her tone is warm and knowledgeable, appealing to a 30+ audience that values both quality and clarity.
4. Jaclyn Forbes (@jaclynforbes)
- Followers: 63.5K
- Best for: Clean beauty and makeup brands
Jaclyn’s Instagram feels both professional and personal. She often shares beauty looks taken in a studio or during her YouTube filming, but she also posts fun, behind-the-scenes moments.
You’ll usually see multi-photo posts, first a close-up of her makeup, then a few shots of the products she used or the event she went to.
Her captions often ask fun questions like “Bold lip or bold eye?” You’ll also see some wellness posts showing how beauty and a healthy lifestyle go hand in hand for her.
5. Emily Fox (@beautywithemilyfox)
- Followers: 41.4K
- Best for: Brands launching extensive shade ranges or lip collections
Next, a Canadian makeup influencer provides helpful beauty info on her Instagram. Emily is best known for her clear and detailed swatches, which are photos where she shows what lipsticks or eyeshadows look like on real skin.
She keeps her feed clean and focused on the products, making it perfect for beauty lovers who want to compare shades before they buy. Brands like Urban Decay and CoverGirl partner with her when launching new products.
Top 5 Canadian Makeup Influencers on YouTube
YouTube is full of makeup creators who share makeup videos, product reviews, and tips. Here’s a list of the 5 best Canadian makeup YouTubers:
1. Cynthia Dulude (@cynthiadulude)
- Followers: 699K
- Best for: Any beauty brand wanting to reach French-speaking audiences in Canada
Cynthia runs Maquillage Cynthia, one of Canada’s top French beauty channels. She shares makeup tutorials, beginner tips (like picking the right foundation), product reviews, and simple skincare. Her friendly style and helpful advice keep viewers coming back.
Her viral “Easy Smokey Eye” and “10 Makeup Mistakes” videos made her a favorite in Quebec and French-speaking regions.
Many fans trust her recommendations, especially local drugstore picks. Cynthia is a key voice for Francophone beauty lovers in Canada and sometimes even adds English subtitles to reach a wider audience.
2. Jackie Wyers (@JackieWyers)
- Followers: 960K
- Best for: Cosmetic brands targeting a younger, trend-driven audience
Jackie is known for makeup transformations inspired by movies, celebrities, and decades, like turning into Rose from Titanic.
Her videos mix makeup, hair, and costumes for a full creative vibe. Though her focus is more creative than everyday beauty, Jackie inspires trends and brings a fun, storytelling twist to makeup.
3. Samantha Jane (@samanthajaneyt)
- Followers: 102K
- Best for: Drugstore and mid-range makeup brands looking for genuine reviews
Samantha is a Canadian makeup influencer who gives honest reviews and wear-tests for makeup, especially for deeper skin tones and oily skin. She’s known for testing foundations all day and highlighting budget-friendly brands like E.l.f. and Essence.
Her content connects with Canadian viewers, especially in the Caribbean community. Though her audience is smaller, she’s trusted.
4. Eman (@EmanMakeup)
- Followers: 1.04M
- Best for: Cosmetics brands wanting polished, professional content
Eman is a pro makeup artist sharing bridal looks and beauty tips. Her videos like “Classic Bridal Makeup Look” and “Top 10 Makeup Tips I Wish I Knew Sooner” are fan favorites.
Though based in LA, Eman often features Canadian brands and stays connected to her roots. Her audience is global (especially the 20-40 age range), with strong North American and Middle Eastern followings.
5. Rachel (@RachhLoves)
- Followers: 1.45M
- Best for: Brands looking for a mix of humor and beauty
Last but not least on our list of Canadian makeup influencers is Rachel. She is one of Canada’s OG beauty YouTubers, known for her fun mix of testing viral hacks, Amazon beauty finds, and honest reviews. Her upbeat, relatable style makes her a favorite for beauty fans and casual viewers alike.
Popular videos include testing weird DIY hacks and subscription box battles. She’s known for championing Canadian drugstore products and making niche trends go viral.
How to Find & Collaborate with Canadian Makeup Influencers?
If you’re a Canadian beauty brand or a global company targeting Canada’s beauty market, finding the right influencers and managing collaborations can feel overwhelming. That’s where Ainfluencer comes in.
Ainfluencer is the world’s first free DIY influencer marketplace, a platform designed to connect brands with influencers seamlessly.
Here’s why Ainfluencer is the best platform for finding and collaborating with Canadian makeup influencers (across Instagram, TikTok, and YouTube):
- AI-Powered Matching
Filter by niche, location, engagement, and more. Instantly find the perfect Canadian beauty influencers without hours of manual search.
- Huge Canadian-Focused Database
Access over 5 million influencers from major names to rising micro and nano creators across Canada.
- 100% Free and DIY
No fees, no commissions. Create campaigns, negotiate deals, and pay influencers directly with full control and full transparency.
- Secure Escrow Payments
Your payment is safely held and released only when the influencer delivers. Zero risk, full peace of mind.
- Campaign Management & Insights
Chat, set deadlines, monitor posts, and track real-time performance metrics all from one simple dashboard.
- Multi-Platform Reach
Find influencers on Instagram, TikTok, and YouTube, and coordinate multi-channel campaigns easily.
- Authentic, Verified Influencers
Ainfluencer uses AI to detect fake followers, ensuring you collaborate with real, trusted creators.
- Easy Collaboration
Post a campaign and let influencers apply or directly invite perfect matches. Fast, simple, and efficient.
If you’re ready to amplify your brand through the voices of passionate Canadian makeup influencers, give Ainfluencer a try today.
Note: And if you’re also looking to scale your affiliate marketing efforts alongside influencer campaigns, don’t miss out on AlgoRift, the smart, free, and zero-risk platform trusted by eCommerce brands.
Wrapping Things Up
Canadian makeup influencers have a big impact on beauty campaigns, helping brands reach the right audiences and boost sales. In this article, we listed some of the top Canadian beauty creators you should know.
We also introduced Ainfluencer, the best free influencer marketing platform for finding and collaborating with influencers easily and for free.
FAQs
1. Can Canadian Makeup Influencers Help Me Reach Bilingual Audiences?
Yes! Many Canadian creators speak both English and French. Working with bilingual influencers helps you connect with more people, especially in areas like Quebec, where French is the main language.
Additionally, if you want to spread your message in different languages, you can also count on brandID, as an AI-powered video translation tool, which is easy to use and also cost-effective.
2. How Can I Work With Canadian Makeup Influencers If I Have A Small Budget?
If you have a small budget, working with Canadian micro influencers or nano influencers is a great idea. They usually charge much less than bigger influencers but often have stronger connections with their followers, which means better engagement for your brand. Many small influencers are happy to do product exchanges or affordable paid posts.
Moreover, using free platforms like Ainfluencer helps you find and connect with the right creators without paying extra platform fees, saving you even more money.
3. What If I Want To Use Influencer Marketing And Affiliate Marketing Together?
Yes, it’s a smart move. First, you can find Canadian makeup influencers on Ainfluencer and work with them to promote your brand. Then, you can use Algorift to give them special Amazon affiliate links.
This way, they get paid when they help you make sales. It makes influencers more excited to promote you, and it helps you grow your brand and sales at the same time without spending too much.
