Canadian Male Influencers: Top 15 Ones for Marketers in 2025
Want to grow your brand’s visibility and connect with a highly engaged male audience from Canada? Well, collaborating with Canadian male influencers helps you reach new customers, boost trust, and increase sales.
In this article, we’ll introduce the top 15 male influencers from Canada across TikTok, YouTube, and Instagram. Moreover, you’ll discover how to find Canadian influencers for your brand using a free influencer marketing platform.
Before we dive into the top male influencers in Canada, let’s break down the benefits of working with them.
Benefits of Working With Canadian Male Influencers
Here’s why working with Canadian influencers is a smart way to grow your business.
#1 Build Trust and Authenticity
Influencers have personal connections with their followers, making their product recommendations feel more like advice from a friend. 68% of Canadian internet users find influencer content credible, which helps boost trust in your brand.
#2 Boost Sales
Influencers can directly drive purchases. Half of Canadians have bought something after seeing it used by an influencer. Influencer marketing offers high returns, with brands earning $6.50 for every $1 spent on average.
#3 Targeted Reach
Canadian male influencers cover a variety of niches from fitness to comedy and finance, allowing brands to connect with specific audiences.
#4 Cultural Relevance
Canadian influencers understand local culture and trends. By working with a local influencer, you can connect more deeply with regional audiences, making your brand feel more relatable.
#5 Reach Female Audiences
Many male influencers have a large female fan base, which is especially valuable for brands selling products for women, like fashion or beauty items.
#6 Cost-Effective Marketing
Collaborating with Canadian micro influencers is a cost-effective way to drive engagement. These influencers often charge lower rates but have high levels of trust with their audience, which can be more impactful than traditional ads.
#7 Proven Success
Influencer marketing has proven to be successful in Canada. Brands like Mejuri have built global awareness through influencer partnerships.
Top 5 Canadian Male Influencers on Instagram
Here are some top male influencers from mega to macro influencers:
1. Brandon Balfour (@brandonbalfourr)
- Followers: 815K
- Niche: Travel & Adventure Photography
Brandon Balfour, a Canadian photographer, has over 800K on Instagram. He shares stunning Canadian landscapes, from Banff’s lakes to BC’s forests, and shares urban explorations in Vancouver.
His posts inspire adventure and have earned him collaborations with tourism boards like Destination BC and outdoor brands. This Vancouver influencer is a great choice for travel and outdoor brands looking to inspire exploration.
2. Will Tennyson (@willtennyson)
- Followers: 790K
- Niche: Fitness & Nutrition
Second is a Toronto influencer with 790K Instagram followers. Known for his fitness challenges and diet experiments, Will shares workout clips, transformations, and healthy recipe reviews with humor.
This Canadian fitness influencer partners with brands like MyProtein, testing products like protein bars and cooking gadgets.
3. Jagmeet Raina (@JusReign)
- Followers: 473K
- Niche: Comedy & Cultural Commentary
The next male Instagrammer from Canada is a comedy influencer, JusReign. He shares funny skits and cultural commentary on South Asian-Canadian life. His humor resonates with young audiences, especially those in the South Asian community.
He has worked with brands like Subway Canada and appeared in campaigns for the MuchMusic Video Awards.
4. Jalen Juwan Nelson (@lickmyfashion)
- Followers: 192K
- Niche: Men’s Fashion & Lifestyle
Jalen Juwan Nelson, known as “Lick My Fashion,” is a Canadian male influencer with 169K followers on Instagram. He shares fashion tips, lifestyle content, and motivational posts focused on self-expression.
Jalen collaborates with fashion brands and has worked on Instagram takeovers for local businesses. His authentic style and high engagement make him a great fit for urban fashion and lifestyle brands.
5. Cody Ko (@codyko)
- Followers: 1.6M
- Niche: Comedy & Entertainment
Cody Ko is known for his comedic skits and podcast clips. Originally from Calgary, he became popular on Vine and YouTube. This Canadian male influencer partners with brands like SeatGeek and Bud Light, using his humor to create fun, relatable ads.
His comedic style and huge following make him ideal for brands looking to reach a young, meme-savvy audience.
Top 5 Canadian Male influencers on TikTok
Now, let’s explore some Canadian male TikTokers who help brands build global awareness through influencer partnerships.
Big brands like Amazon Studios signed a deal with TikTok star Josh Richards to produce content to target specific demographics, showing that this strategy works for businesses of all sizes.
Now, let’s see other great male TikTokers in Canada:
1. Boman Martinez-Reid (@bomanizer)
- Followers: 2.1M
- Niche: Comedy & LGBTQ+ Entertainment
@bomanizer The Architectural Digest of two married actors that you forgotten about @hellotefi ♬ original sound – Bomanizer
Boman Martinez-Reid is a Canadian male TikToker from Toronto with 2.1 million followers. He’s famous for his funny parody videos that spoof reality TV.
Boman’s exaggerated, campy humor makes everyday situations hilarious. He’s appeared on shows like Canada’s Drag Race and works with TV networks and streaming platforms.
2. Joey Kidney (@joeykidney)
- Followers: 5.4M
- Niche: Lifestyle & mental health
@joeykidney i am having a baby #baby #pregnant #newdad ♬ original sound – Joey Kidney
Joey Kidney is a Canadian wellness influencer from Ottawa. His content focuses on relationships, self-care, and mental well-being, offering support and comfort.
This Canadian male influencer often collaborates with wellness and lifestyle brands, providing advice in a calming, relatable way.
3. Mason Versluis (@cryptomasun)
- Followers: 1.5M
- Niche: Crypto & finance
@cryptomasun XRP “Dark Pools” explained simply. These are NOT necessarily a bad thing for the retail XRP holder… However crypto is about transparency and trust and we want that with the private ledger, and that may not happen.
♬ original sound – Crypto Mason
Let’s introduce one of the best Canadian crypto influencers: Mason Versluis, or Crypto Mason. He shares daily updates and market tips on TikTok, making cryptocurrency easy to understand.
Mason works with major crypto and finance brands like Binance and TurboTax.
4. Kevikodra (@kevikodra)
- Followers: 912K
- Niche: Beauty & makeup
@kevikodra Some of yall are confused with what soft glam REALLY looks like 😍 it doesnt get better than this!! #makeup #makeupartist #beauty #beautyhacks #makeuptransformation #makeupforblackwomen @Nudestix ♬ original sound – kevikodra
Kevin Kodra is a male Canadian beauty influencer from Toronto with 912K followers. He creates makeup tutorials, transformation videos, and product reviews.
Kevin challenges the idea that makeup is only for women, appealing to a diverse audience. He’s worked with brands like Sephora and MAC.
5. Yuvi (@yuvirayz)
- Followers: 870K
- Niche: Travel, cinema, and events
@yuvirayz 3 Body Problem is now one of my favorite shows. Absolutely incredible. #3bodyproblem #tvshowstowatch #tvshowreview #tvshowreccomendation #showstowatch #showreview #showreccomendation #seriestowatch #seriesreview #seriesreccomendation ♬ original sound – Yuvi
Yuvi is a Canadian male influencer who creates travel, cinema, and event content. His videos show behind-the-scenes at film festivals and scenic travel spots. Yuvi collaborates with brands like Amazon Prime Video and travel companies.
For brands looking for a Canadian travel influencer, Yuvi’s storytelling and engaging content are a great way to connect with his audience.
Top 5 Canadian Male Influencers on YouTube
Canada has popular male YouTubers who make fun, helpful, and interesting videos. These five male YouTubers in Canada are known for their great content and strong connection with their fans.
1. Jeff Nippard (@JeffNippard)
- Followers: 6.93M
- Niche: Fitness & Science-Based Training
Jeff Nippard is one of the best Canadian fitness influencers. He uses real science to explain how to build muscle and eat right. His videos, like “The Best Way to Train Chest,” turn complex research into easy tips.
With a background in biochemistry, his advice feels trustworthy. He’s promoted supplements, gym wear, and sells his own training programs.
2. Cody Ko (@CodyKo)
- Followers: 5.65M
- Niche: Comedy Commentary
Cody Ko makes millions laugh. He makes fun of awkward internet videos, usually with his friend Noel Miller. Their “That’s Cringe” series is a fan favorite. Besides YouTube, he co-hosts a podcast and makes music as part of Tiny Meat Gang.
This Canadian male influencer adds humor to brand deals, too, turning ads for things like SeatGeek into funny skits.
3. Kurtis Conner (@kurtisconner)
- Followers: 5.43M
- Niche: Comedy & Commentary
Kurtis Conner shares smart, funny takes on weird internet trends. His videos often explore strange shows or online groups, filled with dry humor and in-jokes.
He also does live comedy and adds sponsors into his content with a funny twist, like mocking a perfume ad before showing the real product.
4. Peter McKinnon (@PeterMcKinnon)
- Followers: 5.97M
- Niche: Photography & Vlogging
Peter McKinnon is a Canadian male YouTuber and photographer with 5.9 million YouTube subscribers. He shares tips on cameras, editing, and travel, often with cool slow-motion shots and great visuals.
He’s teamed up with brands like Canon and Adobe, and even designed his camera bag.
5. Nigel Braun (@NileRed)
- Followers: 9.19M
- Niche: Chemistry & Science Experiments
Nigel Braun is a Montreal influencer and chemist with 19.9 million subscribers. He makes chemistry fun and easy to watch, like turning plastic gloves into flavoring or doing tiny chemical experiments. His calm voice and clear steps make his videos feel relaxing and cool.
How to Find & Collaborate with Canadian Male Influencers?
Finding the right Canadian male influencers can be tricky if you’re doing everything manually. Many brands start with the following methods:
- Social media search: Use hashtags like #TorontoInfluencer, #VancouverFitness, or search by city tags on Instagram, TikTok, or YouTube to find local creators.
- Influencer lists and blogs: Check articles from Narcity, BlogTO, or influencer agencies that publish “Top Influencers in Canada” lists by niche or location.
- Look at competitors: See which influencers are already working with brands similar to yours. Many repost influencer content or get tagged by creators.
- Go to local events: Attend expos, product launches, or influencer meetups in cities like Toronto or Vancouver. These are great for meeting creators in person
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While these methods can work, they’re often time-consuming, less efficient, and in some cases, costly. Finding the right contact info, checking stats, or getting a response can take weeks and not every tool fits small brand budgets.
That’s why Ainfluencer is highly recommended.
Ainfluencer: The Best Platform to Find Canadian Male Influencers
Ainfluencer is a 100% free platform that connects brands with Canadian influencers on Instagram and TikTok. You can:
- Filter by location (Canada or specific cities), niche, follower size, and more.
- See key stats like engagement rates, past work, and audience breakdown.
- Either post a campaign and let influencers apply, or message influencers directly.
- Use secure escrow payments, so you only pay when the content is delivered.
With over 5 million influencers worldwide (and thousands from Canada), Ainfluencer works like a matchmaking platform for brands and creators, and it’s especially useful for small and mid-size businesses that need results without extra costs.
We recommend trying Ainfluencer first because it’s essentially a one-stop shop with a large pool of vetted Canadian social media male influencers at your fingertips.
Wrapping Things Up
Canadian male influencers help brands connect with people in a real and meaningful way. They create engaging content that feels honest and fits Canadian culture. No matter what your brand is about, there’s likely an influencer who can help you reach the right audience and grow your business.
FAQs
1. Who Should Work With Canadian Male Influencers?
Any business that wants to connect with Canadian audiences in a real, relatable way can benefit. Here’s a quick guide:
- Brands selling to Canadian consumers.
- Products that match the influencer’s niche (tech, fitness, finance, etc.).
- Clear overlap with the influencer’s follower demographics.
- Small or mid‑size budgets that benefit from micro‑influencers.
- Campaigns that value authentic, high‑engagement content.
2. What Does “Canadian Male Influencers” Mean?
These are male content creators from or based in Canada with a strong following on platforms like Instagram, TikTok, or YouTube. They create content in areas like fitness, fashion, tech, comedy, or travel and influence their followers’ opinions, trends, or buying decisions.
3. Who Are Some Popular Canadian Male Influencers on Instagram?
Some big names include:
- Nick Bateman (fashion/lifestyle)
- Chris Bumstead (fitness/Mr. Olympia)
- Matty Matheson (food/chef)
- Peter McKinnon (photography)
- Nick Eh 30 (gaming)
Others include comedians like JusReign, travel influencers, and tech creators.
4. What Are the Top Niches for Male Influencers in Canada?
- Fitness & Health (e.g., Chris Bumstead)
- Tech & Gaming (e.g., Linus Tech Tips)
- Comedy (e.g., Cody Ko, Kurtis Conner)
- Finance (e.g., Crypto Mason)
- Travel & Outdoors
- Fashion & Grooming
- Food (e.g., Matty Matheson)
- Lifestyle/Family
Even unique Canadian niches like hockey or Indigenous content are growing.
5. Should I Use a Platform Like Ainfluencer or Reach Out Directly?
Platforms like Ainfluencer save time, show verified profiles, and handle payments securely. You can easily filter, chat, and manage campaigns. Direct outreach works too, especially if you know the influencer already, but platforms are safer and more efficient.
6. Can Small Businesses Work With Canadian Male Influencers?
Yes! Local influencers are perfect for small budgets. A Winnipeg café can work with a local food blogger, or a gym can team up with a fitness micro-influencer. These influencers have loyal local followers and are often open to free products or small payments.
