Top 15 Canadian Micro Influencers: Small Voices, Big Impact
You may think Canadian micro influencers don’t have much impact because they have fewer followers, but that’s not true. Many brands in Canada are now choosing to work with these smaller creators because they get more likes, comments, and trust from their fans.
In this article, you’ll find a list of top Canadian micro influencers on TikTok, YouTube, and Instagram. Moreover, we’ll show you how to find the right Canadian influencers for your brand. Before we jump into the list, let’s start with the basics:
What Is a Micro Influencer?
A micro influencer is a creator on social media with around 10,000 to 100,000 followers (though some define it as 10K–50K in Canada). They’re not celebrities, they’re people who create content around topics they care about, like fitness, skincare, travel, or food.
What makes micro influencers stand out is how relatable and real they feel. Their followers see them as trusted voices, not polished spokespeople. They often reply to comments and DMs, making their content feel more like friendly advice than advertising. This personal connection builds stronger trust and loyalty.
And the results speak for themselves:
- A recent study shows micro influencers can get up to 60% more engagement than larger influencers.
- Studies also show that their smaller followings lead to 3–4 times higher engagement on Instagram and much more trust.
Let’s explore why partnering with Canadian influencers at the micro level is a great choice for brands.
Benefits of Working With Canadian Micro Influencers
Partnering with Canadian micro influencers can bring great results for your brand. Here are some of the top reasons to consider working with these influencers:
1. Higher Engagement & Trust
Micro influencers get more likes and comments than big influencers, 3.8% vs 1.2% on Instagram. People trust them more because they feel real. 70% of teens relate more to YouTube micro creators than celebrities, and most shoppers have bought something because of an influencer.
2. Niche & Local Reach
They often focus on specific topics or local communities. Want to reach a Toronto influencer in the foodies niche or a Canadian crypto influencer in Alberta? There’s a micro influencer for that. Their audience is already interested, so your message lands better.
3. Budget-Friendly
They cost much less than big influencers, around $100–$500 per Instagram post, but can still deliver great results. Many brands get back $5.78 for every $1 spent on influencer marketing.
4. Real Content That Works
Canadian micro influencers create content that feels natural, not like an ad. It fits their style and builds trust. You can also reuse their content for your marketing (with permission).
5. Loyal Communities
Canadian micro influencers talk directly with their followers and build close relationships. If they love your brand, their audience likely will too, turning followers into loyal customers.
5 Best Canadian Micro Influencers on Instagram
Now that you know why micro influencers matter, let’s take a look at some of the top Canadian micro influencers on TikTok.
1. Erin Chau (@erin22xoxo)
- Followers: 30.2K
- Niche: Fashion, Beauty, and Lifestyle
The first micro creator is a Toronto influencer with 25K followers who shares fashion, beauty, and lifestyle content. She posts makeup tips, outfit ideas, and vlogs about food and travel. Erin’s content is relatable and personal, which makes it easy for her followers to connect.
This Canadian micro influencer has worked with brands like Tim Hortons and Cadbury, showing how smaller influencers can create big moments for brands.
2. Bobbie-Rose Sanchez (@theeverydayfeast)
- Followers: 39K
- Niche: Food & Lifestyle
Bobbie is another Canadian lifestyle influencer with 40K followers, but she focuses on food. Based in Calgary, Bobbie-Rose shares recipes, food styling, and helpful cooking tips.
Her easy-to-follow content has made her popular, even earning her a spot on Netflix’s Crazy Delicious. This Canadian micro influencer has worked with brands like Empress Gin to create fun recipe ideas for her followers.
3. Camillia Lee (@camleeyoga)
- Followers: 43.7K
- Niche: Yoga & Motherhood
The next on our list is a Canadian mom influencer from Vancouver. Camollia shares her life as a yoga teacher and mom. She posts yoga tips, fitness routines, and moments from her life as a mother. Camillia makes wellness feel real and easy for other moms.
This Vancouver influencer has partnered with brands like Orangetheory Fitness and Walmart Canada to promote products for health and family.
4. Jennifer McCabe (@agentjennifermccabe)
- Followers: 10K
- Niche: real estate
Jennifer focuses on real estate and home decor with her 10K followers. She shares home renovation tips, property advice, and updates from her Airbnb and glamping ventures.
This Canadian micro influencer may not do many brand collaborations, but her content is valuable for anyone interested in home design or real estate.
5. Krista Hamelin (@kristascompass)
- Followers: 50.1K
- Niche: Travel & Photography
Krista is a travel influencer and Canadian photographer with 50K followers. She travels across Canada and beyond, sharing beautiful photos from her hikes and adventures. Krista has worked with brands like DUER and Super Sparrow to promote outdoor gear and eco-friendly products.
Like Jennifer, Krista shows how lifestyle content can inspire, but her focus is on the great outdoors instead of home life.
5 Best Canadian Micro Influencers on TikTok
These five Canadian micro TikTokers have engaging content, strong voices, and growing communities.
1. Yulia Bromley (@yuliabromley)
- Followers: 49.7K
- Niche: Wellness, Self-Care, and Lifestyle
@yuliabromley Comeback era >> #healingjourney#healingtiktok#healingquotes#comebackera#mindsetmotivation#healinggirlera#wellnessaesthetic#selflovequotes#motivation#selfgrowth ♬ original sound – Dino
Yulia is a Canadian wellness influencer with over 49K followers. Her TikTok show what it’s like to stay healthy while living a busy life. She shares morning tips, gym videos, and little jokes about everyday moments, like being in pajamas before dinner in winter. 😀
Her videos feel friendly and easy to watch. She’s worked with a local gym and a natural skincare brand, showing how she stays on track.
2. Danica DiGiovanni (@danicadigio)
- Followers: 47.8K
- Niche: Lifestyle, Beauty, and Health
@danicadigio THANK YOU JESUS I AM OFFICIALLY CANCER FREE!!!!!! i cant stop crying guys THANK YOU FOR ALL THE LOVE 😭😭😭😭😭😭😭😭😭😭 #cancerfree #cancer #cancerawareness #nonhodgkinslymphoma #chemo #cancerfighter ♬ The Night We Met – Marianne Beaulieu
Danica’s story is full of strength. She became known when she shaved her head on TikTok during cancer treatment. People loved her brave and honest videos. Now she’s cancer-free and has 4.78K followers. Her posts are about beauty, health, and life after recovery.
This Canadian micro influencer shares how she styles her wigs, takes care of her skin, and talks openly about healing. She worked with the Canadian Cancer Society and also did makeover videos with a salon.
3. Ruby Ali (@rubybeauty)
- Followers: 48.5K
- Niche: Tech and Gaming
@rubybeauty Testing my new gaming keyboard :)) #valorant #pink #videogames #games #keyboard #valoranttiktok #cod #warzone #gamer #pc #radiant #ledkeyboard #val ♬ Game Over! – Harris Cole
Ruby is a Canadian gaming influencer and tech lover who also cares about style. She’s 22 and has 49K followers. Her TikTok shows her gaming setup, cool keyboards, and relaxing tech sounds. One day she’s unboxing a new gadget, another day she’s making hockey jokes.
This Canadian micro influencer made a fun desk setup video for the Lemon8 app and showed off custom PC lights from a Canadian company.
4. Osh (@solanneo)
- Followers: 47.6K
- Niche: Travel, Expat Lifestyle, and Culture
@solanneo Sugar for breakfast 😅 #sugarcane #dominicanrepublic #dominican #snack #caña #food #comida #RecycleUp ♬ Summer day – TimTaj
Osh lives between Canada and the Dominican Republic, and she shares both sides of her life on TikTok. This Canadian micro influencer has 47.6K followers who enjoy her travel stories, culture talks, and fun language-learning moments. She shows what it’s like to move to a new country and how it feels to live in two places.
She’s worked with Travel Alberta to show cool spots in Canada and also with a language app while learning Spanish.
5. Jasmine Egal (@jasmine.egal)
- Followers: 79.1K
- Niche: Beauty & Fashion
@jasmine.egal It's giving summer staple!🌞💦 I've been putting the @Fenty Beauty You Mist Setting Spray to the test & l've been loving it so far! There are a lot of setting sprays that claim to “lock your makeup in place" all day long, but this one actually delivers + it's dry skin approved!! Riri you really did THAT 👏🏽 #fentybeauty #settingspray #weartest #makeup #summermashup #beautyreview #sephorasquadcanada ♬ Cozy Day (Lofi) – The Machinist Beats
Jasmine is a Canadian beauty influencer with 79.1K followers. She shares makeup tips and modest outfit ideas, always keeping things stylish and respectful of her values. Because she wears a hijab, her content helps other women find beauty and fashion inspiration that fits their lifestyle.
On TikTok, you’ll see her “get ready with me” videos, makeup reviews, and moments from her daily life.
5 Best Canadian Micro Influencers on YouTube
Here’s a list of top Canadian YouTube micro-creators for collaboration:
1. Jessica Moorhouse (@jessicamoorhouse)
- Followers: 38K
- Niche: Personal Finance & Budgeting
Let’s get started with a Toronto-based YouTuber, Jessica, who helps young Canadians understand money. With 38K subscribers, she talks about budgeting, saving, and debt in a way that feels easy and friendly. Jessica has worked with TD Bank and the Flipp app, showing her tips are trusted.
This Canadian micro influencer has also written a book, ‘Everything But Money’, released in 2024, and shares lessons from it in her videos. Her mix of expert advice and real-life tips makes her a great fit for banks, money apps, and savings tools.
2. Amy (@FashionablyAMY)
- Followers: 35.8K
- Niche: Luxury fashion and lifestyle
Amy shares luxury fashion content from Montreal. This Canadian micro influencer reviews designer handbags and gives honest advice about style and spending.
Her channel is small but focused, her viewers love high-end brands like Chanel. This Montreal influencer has teamed up with Farfetch and Senreve, showing she’s trusted in the luxury space.
3. Danielle Ryan (@itsdanielleryan)
- Followers: 32.2K
- Niche: Entrepreneurship, Small Business, and Marketing
Danielle Ryan used to run a yoga studio, but now she helps others grow small businesses through her YouTube channel. This Canadian micro influencer shares easy-to-follow tips on marketing, starting a business, and avoiding scams. She’s worked with Canva to show design tips and with Later to teach social media planning.
4. Segen Misghina (@segenmisghina)
- Followers: 71K
- Niche: Lifestyle
Segen Misghina brings fun, style, and honesty to YouTube. She shares fashion hauls, beauty tips, and bits of daily life. Her goal is to look good on a budget, and her followers love that.
This Canadian micro influencer has teamed up with Maybelline for a makeup review. Her viewers feel like they’re chatting with a friend, which makes her a great match for beauty and fashion brands that want to keep it real.
5. Cynthia Dam (@inspiroue)
- Followers: 86.6K
- Niche: Sustainable Fashion & Self-Care
Cynthia Dam (known as inspiroue) is a Canadian micro influencer who focuses on sustainable fashion. Her channel highlights eco-friendly style, showing that fashion can be both cute and conscious.
Cynthia’s content includes thrift hauls, style makeovers, and reviews of sustainable brands, where she introduces her audience to eco-conscious designers and products.
Who Should Work With Canadian Micro Influencers?
Canadian micro influencers can be a great fit for a variety of businesses looking to target specific, engaged audiences. But how do you know if partnering with micro influencers meets your needs? Consider these factors:
#1 Small or Local Businesses
If your business serves a local area (like a Toronto café or Calgary gym) or a specific group (like vegan skincare lovers), micro influencers can help you reach the right people. Their followers often live nearby or care about the same things.
#2 Brands That Want Real Engagement
If you care more about real connections than big follower numbers, micro influencers are a great choice. Their audiences trust them and often comment, share, and buy what they recommend.
#3 Businesses With Small Budgets
Canadian micro influencers are affordable. Many will work for free products or low fees, so even small businesses or startups can run campaigns with them. It’s cheaper than a big ad and often more effective.
#4 Brands Launching New Products or Targeting Gen Z
Do you want to reach younger people or promote something new? Micro influencers on TikTok and Instagram are perfect. They help shape opinions quickly.
#5 Organizations With A Cause
Nonprofits and campaigns (like for mental health or the environment) can work with micro influencers who care about those causes. Their personal touch can inspire real action.
#6 Brands That Want Loyal Customers
Canadian micro influencers help build long-term trust. People who discover your brand through them often become repeat buyers. Working with the same influencers regularly helps build a strong brand community.
How to Find & Collaborate with Canadian Micro Influencers?
There are thousands of influencers in Canada, so finding the right micro influencer for your brand can feel overwhelming. Instead of searching Instagram, YouTube or TikTok manually, use a free platform like Ainfluencer to save time and connect directly with creators.
Why Ainfluencer?
Ainfluencer is a 100% free DIY influencer marketplace that helps brands find and work with influencers on Instagram, YouTube, and TikTok. It gives you powerful filters (by location, niche, followers, engagement, etc.), so you can quickly find the right match, like a fitness creator in Toronto with 20K followers.
Key Features:
- Search from 5M+ vetted influencers, including thousands in Canada
- Create and launch campaigns in minutes
- Chat directly with influencers, track your campaign progress
- No platform fees. You only pay what you agree with the influencer
- Secure payment system to protect both sides
- AI suggestions to help you discover rising creators
Unlike most platforms, Ainfluencer is free to use with no subscriptions or commissions. Whether you’re a small business or a scaling brand, Ainfluencer gives you full control to run influencer campaigns easily and affordably. Give it a try now!
If you’re an Amazon seller wanting to grow sales through affiliate marketing, AlgoRift is a helpful tool. It lets you list your products with commission offers, connect with affiliates, and track results easily using its built-in dashboard.
Final Words
Canadian micro influencers are a smart choice for brands to reach real audiences with real impact. They build strong trust and can boost your brand’s visibility without breaking the bank.
To make finding and working with these creators easier, try Ainfluencer. It’s a free platform that helps you discover the right micro influencers in Canada, create campaigns, and manage everything in one place, no extra fees, no hassle.
FAQs
Q1. What Follower Count Defines A Micro Influencer In Canada?
Canadian Micro influencers typically have between 10,000 and 100,000 followers, depending on the platform. On Instagram and TikTok, they often fall in the 10K–50K range, while YouTubers with up to 200K subscribers can also be considered micro.
Q2. How Much Do Micro Influencers Charge In Canada?
It depends on the platform and content type. On average, Instagram posts cost $100–$500, while TikTok videos can range from $200–$600, and YouTube integrations may go from $500 to over $1,000. Some influencers accept free products or affiliate commissions instead of upfront fees, especially if the brand aligns well.
Q3. How Do I Approach A Micro Influencer For Collaboration?
You should do a bit of research first. Ensure the influencer fits your niche and target audience. When reaching out via DM, email, or using a platform like Ainfluencer, be personal and direct. Mention what you like about their content, explain your offer clearly, and keep the message short and friendly.
Q4. Do Canadian Micro Influencer Campaigns Lead To Sales?
Yes, especially if the influencer’s audience matches your customer base. Micro influencers tend to have stronger engagement and more trust with their followers, leading to better conversions. Brands often see growth from partnering with multiple micros and tracking results through affiliate links or promo codes.
Q5. Which Social Media Platform Is Best For Micro Influencer Marketing In Canada?
Instagram is popular for lifestyle and beauty brands, TikTok is great for viral content and younger audiences, and YouTube works well for reviews and tutorials. The best platform depends on your product and who you’re targeting. Many brands see the best results by combining platforms and repurposing content.
