Top 15 Canadian Music Influencers On Social Media
Canada has no shortage of musical talent, and in the age of social media, some of the most exciting voices are emerging from phone screens. These Canadian music influencers share catchy dance challenges, soulful acoustic covers, and genre-bending experiments.
In this article, we will check out some of the most popular Canadian music stars and look at their content. So if you’re a fan looking for new artists to follow or a brand hoping to collaborate with creators, this list can help you.
If you’re a brand looking to partner with these creators, we will show you how to find influencers in Canada and work with them.
Top Canadian Music Influencers on TikTok
In a recent Canadian survey by IZEA, 33% of 18–29-year-olds picked TikTok as the best platform for influencer promotions. That’s why TikTok is popular among music influencers. Let’s meet some of the top creators on this platform.
1. Tate McRae (@tatemcrae)
As the first Canadian finalist on the American reality show So You Think You Can Dance, Tate gained a lot of popularity. She is one of the top Canadian music influencers, and her TikTok dance challenge for “Greedy” went viral globally in 2024.
She posts snippets of her hit songs, behind-the-scenes dance rehearsals, and personal vlogs.
On social media, she has partnered with Adidas to launch the “Lightblaze” sneaker line, performed at the MTV VMAs, and been promoted by Spotify Canada.
- Followers: 12.5M
- City: Calgary, AB
- Content: Dance-pop music and choreography
2. Johnny Orlando (@johnnyorlando)
By posting covers of pop songs on YouTube, Johnny started his career as a music star. Johnny shares clips of his original songs, acoustic covers, and day-in-the-life videos. As a teen idol turned young adult, his content resonates with teen and tween audience.
He has worked with MTV on promotional content, Samsung for a music and tech campaign, and appeared in the LEGO Vidiyo music toy launch.
- Followers: 10.6M
- City: Toronto, ON
- Content: Teen pop and vlog content
3. Dax (@thatsdax)
With over 15M followers on TikTok, Dax is one of the most popular TikTok music influencers in Canada. Dax uses TikTok to preview rap verses and inspirational spoken-word pieces. His hit rap “Dear Alcohol” and creative music videos gained massive traction via social media.
On his account, Dax has partnered with YouTube Music and collaborated with rapper Tech N9ne and promoted their song.
- Followers: 15.9M
- City: Ottawa, ON
- Content: Conscious hip-hop and storytelling
4. Crash Adams (@crashadams)
The duo, consisting of two cousins, Crash and Adams, is known for upbeat music and street performances. They film themselves performing their songs in public, often approaching strangers in Toronto to dance or sing along.
These feel-good “street karaoke” videos have garnered hundreds of millions of views.
These Toronto influencers have been featured by TikTok Canada as trending creators of the year and partnered with Roots Canada.
- Followers: 6.4M
- City: Toronto, ON
- Content: Indie-pop
5. bbno$ (@bbnotiktok)
Known for viral hits like “Lalala” and a quirky sense of humor, bbno$ is one of the top Canadian music influencers. This rapper shares comedic skits, meme-worthy dances, and collaborations with fellow rapper Yung Gravy.
On TikTok, this Vancouver influencer has collaborated with known names such as Crocs, Red Bull Canada, Fortnite, etc.
- Followers: 6.7M
- City: Vancouver, BC
- Content: Irreverent hip-hop and comedy
Top Canadian Music Influencers on Instagram
There are lots of global superstars and homegrown heroes in specific communities in Canada. Let’s meet some of the music influencers on Instagram.
1. Drake (@champagnepapi)
Undoubtedly, one of the most well-known Canadian music influencers and stars is Drake. His Instagram is a mix of career highlights and personal life. He shares album release teasers, stylish photoshoots, studio snapshots with fellow artists, and occasional memes.
As a global superstar, every post garners millions of impressions.
On his account, Drak partnered with Nike to launch his NOCTA streetwear brand and has collaborated with brands like Sprite and Apple Music.
- Followers: 142M
- City: Toronto, ON
- Content: Hip-hop lifestyle and sneak peeks
2. Justin Bieber (@justinbieber)
One of the top 10 most-followed musicians globally that you have definitely known is Justin Bieber. On Instagram, Justin’s IG showcases everything from album art and concert footage to candid shots with his wife, Hailey.
He often uses Instagram Stories for real-time engagement and posts about his fashion and skateboarding hobbies.
As a celebrity, he has participated in successful influencer marketing campaigns in Canada with Tim Hortons. He has also worked with known brands such as Crocs and Calvin Klein.
- Followers: 294.7M
- City: Stratford, ON
- Content: Personal moments and music promotions
3. Grimes (@grimes)
Known professionally as Grimes, Claire Elise Boucher is one of the top Canadian music influencers on Instagram. Grimes’ Instagram is an eclectic mix of digital art, cosplay-esque fashion, music snippets, etc.
She often shares AI-generated imagery and avant-garde makeup looks, reflecting her persona as both a musician and a visual artist.
On Instagram, she has collaborated with popular names such as Adidas, Cyberpunk 2077, and Apple AI music.
- Followers: 2.4M
- City: Vancouver, BC
- Content: Futuristic electro-pop and art
4. Jessie Reyez (@jessiereyez)
As a bilingual (English/Spanish) artist of Colombian heritage, Jessie can connect with diverse audiences in Canada and beyond. Jessie’s Instagram shares soulful performance clips and behind-the-scenes glimpses of songwriting.
She often posts powerful imagery related to her music themes and interacts with fans through comments.
On social media, this Canadian female influencer has joined Calvin Klein’s #MyCalvins campaign and has worked with Nike and Bumble Canada.
- Followers: 4.6M
- City: Toronto, ON
- Content: Gritty R&B and honest storytelling
5. Ali Gatie (@aligatie)
Known for love songs like “It’s You,” Ali Gatie is one of the top Canadian music influencers on Instagram. he engages fans by asking their personal stories and occasionally sharing fan-made covers.
Ali Gatie’s Instagram is filled with poetic lyrics, moody photoshoots, and fan art reposts.
He also teases new music on IG Live, making followers feel part of his journey.
- Followers: 2.1M
- City: Toronto, ON
- Content: R&B-pop and heartfelt engagement
Top Canadian Music Influencers on YouTube
There are lots of Canadian music stars who have built subscriber bases that trust their expertise or taste. Let’s meet some of the popular ones.
1. Andrew Huang (@andrewhuang)
Famous for making music out of anything, Andrew is one of the top Canadian music influencers on YouTube. He has composed songs using rubber chickens, water glasses, and even signals from outer space. His channel features tutorials, genre challenges, and collaborative jams.
Andrew has partnered with Red Bull, sponsored by Audible and Skillshare in videos, and collaborated with ROLI and Native Instruments.
- Subscribers: 2.37M
- City: Toronto, ON
- Content: Music experiments and education
2. Walk off the Earth (@walkofftheearth)
Now it’s time for a Canadian pop group known for its music videos of covers and originals. This band shot to fame with a viral 2012 video of all five members playing one guitar for a Gotye cover.
Their YouTube videos feature unconventional instruments and visually engaging one-take performances. They also post fun, family-friendly music skits and holiday specials.
- Subscribers: 6.96M
- City: Burlington, ON
- Content: Creative cover songs and originals
3. Nardwuar (@nardwuar)
One of the different Canadian YouTube music influencers on our list is Nardwuar. He is a legendary Canadian music journalist known for his eccentric personality and incredibly researched interviews.
On his channel, you’ll find him interviewing famous artists such as Drake, Billie Eilish, and even Nirvana.
The interviews are entertaining, meme-worthy, and often go viral in music communities. On his channel, he has collaborated with Pabst Blue Ribbon, Spotify, MuchMusic, and the CBC.
- Subscribers: 3.75M
- City: Vancouver, BC
- Content: Iconic music interviews
4. Jonita Gandhi (@jonitamusic)
As a Canadian of Indian origin, Jonitia became a Bollywood playback star and music YouTuber. Her channel has multilingual covers in Hindi, English, Punjabi, and mashups. She also vlogs her live performances and occasionally posts singing tutorials or behind-the-scenes from Indian film studios.
On YouTube, she has partnered with Shankar Tucker and is an ambassador for Tata Sky’s music app in India.
- Subscribers: 1.21M
- City: Brampton, ON
- Content: Bollywood and fusion music covers
5. Steve Terreberry (@SteveTerreberry)
Known as Stevie T, Steven Roger Terreberry is one of the top Canadian music influencers on YouTube. Stevie T is a guitar virtuoso and comedian who creates hilarious content around metal and rock. His videos include “shredding” challenges, parody songs, gear reviews done in quirky ways, and characters like ‘8055’.
- Subscribers: 3.89M
- City: Welland, ON
- Content: Metal music comedy
How to Collaborate with Canadian Music Influencers?
With the growing pool of influencers, finding the perfect match for your brand might feel daunting. That’s when Ainfluencer can help you.
Ainfluencer stands out as the best platform for brands and agencies seeking music influencer partnerships. Let’s see what it offers:
- Ainfluencer’s smart matching algorithm connects you with influencers who perfectly fit your niche and target audience.
- Access to a database of over 5M active creators across Instagram, TikTok, and YouTube.
- There are no fees to search, contact, or collaborate on the platform.
- Once you find influencers, you can chat and negotiate deals right within Ainfluencer.
- You can create campaigns with briefs, set deadlines, and manage multiple influencers at once.
- Ainfluencer offers an escrow payment system to ensure safety. You deposit funds for a campaign, and the platform holds it until the influencer delivers the agreed-upon content.
- You can view authentic audience demographics, engagement rates, growth trends, and even past collaboration feedback.
Using Ainfluencer, even a small music startup can effortlessly find influencers. So what are you waiting for? Join Ainfluencer for free now and start your growth.
Conclusion
Canadian music influencers are at the forefront of shaping music tastes, trends, and even consumer behavior. Their creativity, consistency, and cultural relevance make them powerful partners for brands and platforms alike.
If you’re ready to tap into that energy, Ainfluencer makes it easier than ever to find and collaborate with the right creators.
FAQs
1. How Do I Reach Out to Music Influencers for Collaborations?
You can connect with them directly through influencer platforms like Ainfluencer, where you can browse profiles, check engagement stats, and message them all in one place, no cold DMs needed.
2. Do Influencers Work with Smaller or Newer Brands?
Yes, many of them do, especially if your product or campaign feels like a good fit. It’s less about how big your brand is and more about the vibe and value you bring to its audience.
3. What Kinds of Brand Deals do Music Influencers Usually Take on?
They might promote a new track, create a branded dance challenge, include your product in a casual vlog, or post a behind-the-scenes moment featuring your brand. It depends on their content style and audience.
