Top 15 Canadian Fashion Influencers on Instagram, TikTok, and YouTube
Canadian fashion influencers are active on different social media platforms to showcase their style and talent. They have a massive following and regularly collaborate with brands in their niche, helping mold Canada’s fashion landscape.
As a brand seeking to connect with a specific demographic or an aspiring influencer looking for inspiration, these influencers can be valuable resources.
In this article, we spotlight 15 of the top fashion influencers in Canada, divided by platform (Instagram, TikTok, and YouTube).
For each influencer, you’ll find their follower count, home city, content niche, and notable brand collaborations. So, if you are searching for a Canadian influencer to partner with to grow your fashion brand, make sure to check this guide.
5 Canadian Fashion Influencers on Instagram
Instagram is the most popular social media platform in Canada, with over 19.7M users. Here are some of the best fashion influencers on this platform.
1. Sarah Nicole Landry (@thebirdspapaya)
Based in the GTA, Ontario. Sarah is a body confidence advocate and lifestyle blogger. On her Instagram page, she has 2.5M followers and shares fashion mixed with powerful self-love messages.
Her posts include everyday outfits, swimwear, and intimate postpartum style content for women of all sizes. She has also collaborated with known names in the fashion industry, such as Canadian lingerie brand Knix, Nintendo, JVN Hair, and Dyson.
2. Patricia Jaggernauth (@patricia_j)
As a former TV host, Patricia decided to become a fashion and beauty influencer and show her unique taste. Patricia Jaggernauth is one of the top Canadian fashion influencers based in Toronto, with 550k followers. Her content ranges from red-carpet looks to everyday chic, often blending high-fashion with accessible trends.
Some of her notable shows and collaborations include a partnership with Alexander Wang at TIFF 2024, and she also serves as the Chief Joy Officer for Aperol Canada.
3. Meytal Algranti (@stylehard)
Known as a Fashion Mom, Meytal Algranti is one of the popular Canadian fashion influencers with over 500k followers on Instagram. She shares tips on outfits, accessories, and beauty to help her audience achieve a polished look. Most of her wardrobe items consist of luxury and designer clothing.
Except for Instagram, Meytal is also active on YouTube and has over 120k subscribers. On social media, she regularly collaborates with known luxury names such as YSL, Celine, and Aritzia.
4. Syd Wingold (@sydwingold)
From comedian and content creator, Syd Wingold rose to become a top Canadian fashion influencer. On IG, she shares stylish outfits often infused with humor, such as matching family looks, character skits in trendy clothes, and relatable style memes.
She has 600k followers on Instagram and 1.6M followers on TikTok. Some of the known names she has collaborated with are Dior Beauty and Dyson.
5. Emma Rose Léger (@emmaleger)
Since starting her blog in 2014, Emma has been an inspiration for many people who like a feminine style. Emma Rose Léger is one of the top Canadian fashion influencers, with 650k followers on Instagram and 140k subscribers on YouTube.
Her feed is filled with chic outfit inspiration, European vacation looks, and everyday luxe streetwear.
She’s collaborated with global fashion retailers like Revolve, as one of their ambassadors, and even did a partnership with the dating app Hinge.
5 Canadian Fashion TikTokers
TikTok is one of the most popular platforms among the younger generation and Gen Z. That’s why lots of Canadian fashion influencers use this platform to grow their audience.
1. Spencer Barbosa (@spencer.barbosa)
One of the most famous Canadian influencers is Spencer Barbosa, who has over 11M followers on this platform. Her TikToks often feature trendy outfit ideas, bikini try-ons, and confidence tips for teens and young women.
Spencer shares her body-positive videos and try-on hauls on Instagram, where she has 3M followers, and her YouTube channel with 2.8M subscribers. She co-created a swimwear line with Hollister and designed a capsule collection with Canadian loungewear brand Smash + Tess.
2. Brandon Balfour (@brandonbalfourr)
Now it’s time for one of the top male Canadian fashion influencers with over 1.6M followers on TikTok. He is based in Vancouver, BC, and is known for his polished menswear looks and style tutorials.
On TikTok, he shares outfit idea videos, wardrobe essentials, and grooming tips, all with a clean, minimalist aesthetic.
His reviews or unboxing of menswear pieces are also popular on Instagram (790k followers), YouTube (760k subscribers), and TikTok. Brandon has collaborated with popular men’s fashion and lifestyle brands such as Lojel Luggage and Manscaped.
3. Deya Kannesha (@deyakannesha)
The next creator is a bit different from the previous ones as she creates fashion and beauty content with a focus on South Asian style and modest fashion.
Deya Kannesha is one of the top Canadian fashion influencers, with 350k followers on TikTok and 400k followers on Instagram. Her TikTok features gorgeous outfit inspiration for weddings and cultural events, as well as everyday modest outfits and hijab styling tips.
Deya has co-hosted brand events such as the Biolage hair launch and has collaborated with multiple beauty brands and fashion businesses.
4. Richelle Zhang (@richelle_zh)
Known for her “outfit inspiration” videos that have garnered over 116 million likes on TikTok, Richelle is one of the top Canadian fashion influencers to check out.
She specializes in styling hacks for women, seasonal outfit ideas, and shopping hauls from popular brands. Her styles are trendy, and she often features mall retailers and affordable fashion items.
5. Maya (@preppyclaws)
Better known as Preppy Claws on social media, Maya is one of the popular fashion influencers in Canada, based in Vancouver. Her content is a unique mix of dance, cosplay, and fashion.
This quirky approach earned her 3.8 million fans and a distinct niche on Fashion TikTok. By scrolling through her feed, you can notice she regularly works with costume brands or seasonal campaigns.
5 Canadian Fashion Influencers on YouTube
For longer videos such as Try On Hauls, Unboxing, and GRWM, YouTube is one of the most popular platforms. Let’s check out some of the popular YouTubers in the fashion niche.
1. Adelaine Morin (@C0OK1EMONSTER)
Known for her signature love of yellow and upbeat personality, Adelaine Morin is one of the top Canadian fashion influencers on Instagram (1.1M followers) and YouTube. This beauty and fashion influencer posts lookbooks, shopping hauls, and makeup tutorials alongside lifestyle vlogs.
She has collaborated with lots of brands, such as Tarte Cosmetics (she launched the Tarte x Adelaine Morin eye & cheek palette), Toronto swimwear label 437, etc.
2. Valeria Lipovetsky (@valeria.lipovetsky)
Originally from Toronto, ON (now based in Miami), Valeria Lipovetsky is one of the popular fashion influencers in Canada with 1.8M subscribers on YouTube, 2.5M followers on Instagram, and 1.8M followers on TikTok. Valeria is a former model whose YouTube channel spans fashion, wellness, and motivational content.
She shares high-production vlogs on styling, capsule wardrobes, and “day in the life” fashion challenges. Valeria launched her own clothing and accessories line, Verie, and became the global brand ambassador for VEOCEL.
3. Kerina Wang (@KerinaWang)
If you are searching for affordable fashion finds, you need to check out Kerina’s content. Kerina Wang is one of the famous Canadian fashion influencers known for her try-on hauls and style hacks.
Her YouTube videos often feature affordable fashion finds, seasonal outfit planning, and fun shopping challenges.
She has 1.6M followers on YouTube and works with countless fashion e-commerce brands, such as YesStyle, Princess Polly, and Commense.
4. With Wendy (@withwendy)
Let’s check out a unique entry on this list, who is a DIY fashion and sewing influencer. Wendy Liu is based in Toronto and has 1.45M subscribers on YouTube.
On her channel “WithWendy,” she teaches viewers how to make their own clothes by sharing videos about thrift flip transformations and sewing elegant dresses from scratch.
As one of the top Canadian fashion influencers, she collaborates with Craft, fabric, and sustainable fashion brands such as BERNINA Sewing Machines.
5. Allegra Shaw (@allegrashaw)
Let’s finish the list with one of the best fashion influencers in Canada who has earned her “It Girl” status from Vogue magazine. Allegra Shaw is a veteran Canadian fashion YouTuber and entrepreneur behind the sustainable clothing label Uncle Studios.
Her YouTube channel showcases easy, minimalist-style videos and vlogs, blending fashion with fitness, travel, and business ownership. She also partners with brands like Mejuri or Oritain (sustainable fashion initiatives).
How To Collaborate With Canadian Fashion Influencers?
Now that you know the top fashion influencers on each platform, let’s see how you can collaborate with them to grow your customer base. As mentioned, these influencers regularly collaborate with brands in their niche, promote their products, and style them.
So, as a fashion, accessory, or even beauty brand, you can use their power to grow your customers. But how to reach out to them?
Ainfluencer is one of the best influencer marketing platforms in Canada, with a database of over 5M active influencers across Instagram, YouTube, and TikTok.
With the help of an AI-powered search tool and more than 20 advanced filters, it only takes a few minutes to find the right collaboration match.
Next, you can check out each influencer’s profile to view their past collaborations, engagement metrics, and latest account insights. After finding the right collaboration partner, you can chat directly inside the app and invite them to your campaign.
As a brand, you don’t need to pay any additional fee to the platform and can use all features for free.
Ainfluencer will keep your money safe in its trusted escrow system before delivering to influencers. Once you monitor the results, influencers will get their money.
So if you are looking for a safe and affordable solution to work with fashion influencers in Canada, Ainfluencer is what you need.
Conclusion
Collaborating with the top Canadian fashion influencers can propel your brand to new heights in reach and relevance. In this guide, we provided a list of creators who share high-quality videos and regularly partner with brands in their niche.
FAQs
1. How Can My Business Find The Right Canadian Fashion Influencer to Collaborate With?
Start by defining your target audience and campaign goals. Look for fashion influencers in Canada whose content, style, and followers align with your brand. Then, observe their content, engagement metrics, and audience demographics to find out whether their audience is active.
2. What Are The Benefits of Working With Canadian Fashion Influencers?
Collaborating with influencers can significantly boost your brand’s reach and credibility, especially in the Canadian market.
First, you tap into a pre-built, loyal audience of potential customers, which can lead to higher conversion rates.
Second, influencers create authentic, platform-tailored content featuring your products, saving you production costs on ads and giving you shareable posts.
