Top 15 Canadian Fashion Influencers on Instagram, TikTok, and YouTube

15 Top Canadian Fashion Influencers to Follow in 2026

Canadian fashion influencers are active on different social media platforms to showcase their style and talent. They have massive followings and regularly collaborate with brands in their niche, helping mold Canada’s fashion landscape. Moreover, as a brand seeking to find influencers in Canada, or an aspiring influencer looking for inspiration, these creators can be valuable resources.

In this article, we spotlight 15 of the top Canadian fashion influencers, divided by platform (Instagram, TikTok, and YouTube). Consequently, for each influencer, you’ll find their follower count, home city, content niche, and notable brand collaborations.

All 15 Canadian Fashion Influencers at a Glance

5 Canadian Fashion Influencers on Instagram

Instagram is the most popular social media platform in Canada, with over 19.7M users. Here are some of the best fashion influencers on this platform.

1. Sarah Nicole Landry (@thebirdspapaya)

Based in the GTA, Ontario, Sarah is a body confidence advocate and a top Canadian lifestyle influencer and blogger. Moreover, on her Instagram page, she shares fashion mixed with powerful self-love messages. Her posts include everyday outfits, swimwear, and intimate postpartum style content for women of all sizes.

She has collaborated with known names in the fashion industry. Furthermore, her partnerships include Canadian lingerie brand Knix, Nintendo, JVN Hair, and Dyson. As a result, Sarah has become one of the most influential voices in body-positive fashion.

2. Patricia Jaggernauth (@patricia_j)

As a former TV host, Patricia decided to become a fashion and beauty influencer and show her unique taste. Moreover, she is one of the top Canadian fashion influencers based in Toronto, with 550K followers. Her content ranges from red-carpet looks to everyday chic, often blending high-fashion with accessible trends.

Some of her notable collaborations include a partnership with Alexander Wang at TIFF 2024. Furthermore, she serves as the Chief Joy Officer for Aperol Canada. Consequently, Patricia brings both celebrity polish and genuine Canadian warmth to every post.

3. Meytal Algranti (@stylehard)

Known as a Fashion Mom, Meytal Algranti is one of the popular Canadian fashion influencers with over 500K followers on Instagram. Moreover, she shares tips on outfits, accessories, and beauty to help her audience achieve a polished look. Most of her wardrobe items consist of luxury and designer clothing.

In addition to Instagram, Meytal is also active on YouTube and has over 120K subscribers. Furthermore, on social media, she regularly collaborates with known luxury names such as YSL, Celine, and Aritzia.

4. Syd Wingold (@sydwingold)

From comedian and content creator, Syd Wingold rose to become a top Canadian fashion influencer. Moreover, on IG, she shares stylish outfits often infused with humor, such as matching family looks, character skits in trendy clothes, and relatable style memes.

She has 600K followers on Instagram and 1.6M followers on TikTok. Furthermore, some of the known names she has collaborated with are Dior Beauty and Dyson. As a result, Syd proves that fashion and comedy can thrive together.

5. Emma Rose Leger (@emmaleger)

Since starting her blog in 2014, Emma has been an inspiration for many people who like a feminine style. Moreover, her feed is filled with chic outfit inspiration, European vacation looks, and everyday luxe streetwear.

This Canadian female influencer has collaborated with global fashion retailers like Revolve, as one of their ambassadors. Furthermore, she even did a partnership with the dating app Hinge. Consequently, Emma bridges fashion with lifestyle content seamlessly.

5 Canadian Fashion TikTokers

TikTok is one of the most popular platforms among the younger generation and Gen Z. Consequently, lots of Canadian fashion influencers use this platform to grow their audience.

6. Spencer Barbosa (@spencer.barbosa)

One of the most famous Canadian influencers is Spencer Barbosa, who has over 11M followers on TikTok. Moreover, her TikToks often feature trendy outfit ideas, bikini try-ons, and confidence tips for teens and young women.

She co-created a swimwear line with Hollister and designed a capsule collection with Canadian loungewear brand Smash + Tess. Furthermore, Spencer shares her body-positive videos on Instagram (3M followers) and YouTube (2.8M subscribers).

7. Brandon Balfour (@brandonbalfourr)

Now it’s time for one of the top male Canadian fashion influencers with over 1.6M followers on TikTok. Moreover, he is based in Vancouver, British Columbia and is known for his polished menswear looks and style tutorials.

On TikTok, he shares outfit idea videos, wardrobe essentials, and grooming tips, all with a clean, minimalist aesthetic. Furthermore, Brandon has collaborated with popular men’s fashion and lifestyle brands such as Lojel Luggage and Manscaped.

8. Deya Kannesha (@deyakannesha)

The next creator is a bit different as she creates fashion and beauty content with a focus on South Asian style and modest fashion. Moreover, her TikTok features gorgeous outfit inspiration for weddings and cultural events, as well as everyday modest outfits and hijab styling tips.

Deya has co-hosted brand events such as the Biolage hair launch. Furthermore, she has collaborated with multiple beauty brands and fashion businesses. As a result, she represents an important and growing voice in Canadian fashion.

9. Richelle Zhang (@richelle_zh)

Known for her “outfit inspiration” videos that have garnered over 116 million likes on TikTok, Richelle is one of the top Canadian fashion influencers to check out. Moreover, she specializes in styling hacks for women, seasonal outfit ideas, and shopping hauls from popular brands.

Her styles are trendy, and she often features mall retailers and affordable fashion items. Consequently, Richelle makes high-fashion looks accessible to everyday shoppers.

10. Maya / Preppy Claws (@preppyclaws)

Better known as Preppy Claws on social media, Maya is one of the popular fashion influencers in Canada, based in Vancouver. Moreover, her content is a unique mix of dance, cosplay, and fashion. This quirky approach earned her 3.8 million fans and a distinct niche on Fashion TikTok.

5 Canadian Fashion Influencers on YouTube

For longer videos such as try-on hauls, unboxing, and GRWM, YouTube is one of the most popular platforms. Let’s check out some of the popular Canadian YouTubers in the fashion niche.

11. Adelaine Morin

Known for her signature love of yellow and upbeat personality, Adelaine Morin is one of the top Canadian fashion influencers on Instagram (1.1M followers) and YouTube. Moreover, this beauty and fashion influencer posts lookbooks, shopping hauls, and makeup tutorials alongside lifestyle vlogs.

She has collaborated with lots of brands. Furthermore, she launched the Tarte x Adelaine Morin eye and cheek palette and partnered with Toronto swimwear label 437.

12. Valeria Lipovetsky

Originally from Toronto (now based in Miami), Valeria Lipovetsky is one of the popular fashion influencers in Canada with 1.8M subscribers on YouTube. Moreover, Valeria is a former model whose YouTube channel spans fashion, wellness, and motivational content.

She launched her own clothing and accessories line, Verie, and became the global brand ambassador for VEOCEL. Furthermore, she shares high-production vlogs on styling, capsule wardrobes, and “day in the life” fashion challenges. For more top YouTubers and content creators to follow, check out our dedicated guide.

13. Kerina Wang

If you are searching for affordable fashion finds, you need to check out Kerina’s content. Moreover, Kerina Wang is one of the famous Canadian fashion influencers known for her try-on hauls and style hacks.

Her YouTube videos often feature affordable fashion finds, seasonal outfit planning, and fun shopping challenges. Furthermore, she works with countless fashion e-commerce brands, such as YesStyle, Princess Polly, and Commense.

14. Wendy Liu (With Wendy)

Let’s check out a unique entry on this list, who is a DIY fashion and sewing influencer. Moreover, Wendy Liu is one of the top Toronto influencers and has 1.45M subscribers on YouTube.

On her channel “WithWendy,” she teaches viewers how to make their own clothes by sharing videos about thrift flip transformations and sewing elegant dresses from scratch. Furthermore, she collaborates with craft, fabric, and sustainable fashion brands such as BERNINA Sewing Machines.

15. Allegra Shaw

Let’s finish the list with one of the best Canadian fashion influencers who has earned her “It Girl” status from Vogue magazine. Moreover, Allegra Shaw is a veteran Canadian fashion YouTuber and entrepreneur behind the sustainable clothing label Uncle Studios.

Her YouTube channel showcases easy, minimalist-style videos and vlogs, blending fashion with fitness, travel, and business ownership. Furthermore, she partners with brands like Mejuri and Oritain for sustainable fashion initiatives.

How to Collaborate with Canadian Fashion Influencers

Now that you know the top fashion influencers on each platform, let’s see how you can collaborate with them to grow your customer base. Moreover, these influencers regularly collaborate with brands in their niche, promote their products, and style them.

Ainfluencer is one of the best influencer marketing platforms in Canada, with a database of over 5M active influencers across Instagram, YouTube, and TikTok. Furthermore, with the help of an AI-powered search tool and more than 20 advanced filters, it only takes a few minutes to find the right collaboration match.

You can check out each influencer’s profile to view their past collaborations, engagement metrics, and latest account insights. Moreover, as a brand, you don’t need to pay any additional fee to the platform and can use all features for free. Consequently, Ainfluencer keeps your money safe in its trusted escrow system before delivering to influencers.

Conclusion

Collaborating with the top Canadian fashion influencers can propel your brand to new heights in reach and relevance. Moreover, in this guide, we provided a list of creators who share high-quality content and regularly partner with brands in their niche.

For more Canadian creator content, explore our guides on the top Canadian beauty influencers of 2026, best Canadian lifestyle influencers to follow, and top Manitoba OnlyFans models and creators.

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