14 Best Canadian Lifestyle Influencers To Follow In 2025
If you’re into fashion, fitness, travel, or just love getting a peek into someone else’s everyday life, you’re probably already following a few lifestyle influencers. And when it comes to creators who do it all with style, humor, and authenticity, Canadian lifestyle influencers stand out.
They’ve built loyal communities by showcasing authentic content and are mostly active on Instagram, TikTok, and YouTube.
These stars frequently collaborate with brands in their niche, review their products, and promote them in their posts. So if you’re looking for inspiration, relatable content, or creators to work with, this list of Canadian lifestyle content creators will definitely help you.
We will also guide you to find influencers in Canada for your brand. So, let’s get started.
Canadian Lifestyle Influencers On TikTok
Among Gen Z and millennials, TikTok is a popular platform to check out short videos of lifestyle influencers. Here are some of the popular Canadian stars who share daily content.
1. Spencer Barbosa (@spencer.barbosa)
Let’s start with one of the mega Canadian lifestyle influencers who is active on Instagram, YouTube, and TikTok. Spencer Barbosa is known for her body-positivity videos, confidence, and everyday teen life.
Her vibrant content, like her “daily affirmations” and fashion try-ons, regularly goes viral on TikTok. She has landed major brand partnerships, becoming a face of Aerie’s #AerieREAL body-positive campaigns and collaborating with Hollister on social media promotions.
- Followers: 11M
- Engagement: 1.65%
2. Naomi Leanage (@naomileanage)
Originally from Toronto, Naomi is one of the top Canadian Instagram lifestyle influencers whose TikTok and relatable storytelling have propelled her into the spotlight.
Naomi creates comedic skits and “dating diary” vlogs that often touch on the challenges of modern dating and personal growth. Her candid series about being in her 30s and single went viral, helping her earn over 24 million likes on TikTok.
On social media, he’s partnered with dating apps such as Bumble and lifestyle services.
- Followers: 500k
- Engagement: 0.10%
3. Ania Boniecka (@aniaboniecka)
If you are searching for Canadian fashion influencers who can help you style your outfit, Ania Boniecka can help you. She is one of the popular Canadian lifestyle influencers with great taste in fashion.
On her page, you can view lots of videos about fashion, fitness, home decor, and even technology. Although she is classified as a Canadian micro influencer, she boasts a high engagement rate, and her videos often go viral.
- Followers: 65k
- Engagement: 105%
4. Grece Ghanem (@greceghanem)
Grece Ghanem is a perfect illustration of how style has no age limit. She is one of the top lifestyle content creators in Canada who started sharing fashion content in her 50s and became popular on Instagram and TikTok.
This self-style icon shares content about fashion, fitness, healthy meals, and confidence. Besides TikTok, she is also popular on Instagram and has about 2M followers there.
- Followers: 609k
- Engagement: 1.17%
Canadian Lifestyle Influencers On Instagram
Instagram is one of the most popular platforms among both users and creators. Here are some of the top Canadian lifestyle creators on this app.
1. Valeria Lipovetsky (@valerialipovetsky)
Let’s start with a Toronto influencer, a former model turned digital creator. Valeria Lipovetsky is one of the top Canadian lifestyle influencers who covers fashion, beauty, wellness, and motherhood with a polished yet personable style.
This Canadian mom influencer shares a mix of outfit inspiration, nutrition tips, and snippets of life with her three children. She created a jewelry and accessories brand called Leia Collection, later rebranded to Verie, and most recently debuted an eponymous apparel line, “Valeria”.
- Followers: 2.5M
- Engagement: 1.32%
2. Sarah Nicole Landry (@thebirdspapaya)
When it comes to body positivity, Sarah is one of the top lifestyle influencers in Canada who revolutionized this movement on Instagram. Sarah’s content focuses on self-love, postpartum body changes, parenting, and home decor.
She often shares side-by-side photos highlighting real body angles vs. posed, sparking important conversations about social media vs. reality. Her authenticity has led to collaborations with major brands that align with her ethos, including Knix and Dove.
- Followers: 2.5M
- Engagement: 1.65%
3. Emma Rose Léger (@emmaleger)
Are you searching for Canadian travel influencers who love to visit new places and share their experiences with their fans? Emma Rose Léger is one of the top lifestyle influencers in Canada you need to check out.
Her Instagram feed is a curated blend of high-fashion outfits, dreamy travel locales, and snippets of city life.
Over the years, she’s become a fixture at events like Paris Fashion Week and has partnered with luxury brands such as Gucci Beauty and Yves Saint Laurent.
- Followers: 651k
- Engagement: 1.20%
4. Allana Davison (@allanaramaa)
Now it’s time for one of the Canadian lifestyle influencers who shares content about different topics, including fashion, travel, fitness, makeup, etc. Allana Davison started her career on YouTube and has almost 1M subscribers there.
On Instagram, she shares her workout videos (as one of the popular Canadian fitness influencers), short makeup tutorials, and skincare routines.
- Followers: 314k
- Engagement: 1.45%
5. Aliya Gulamhusein (@stylebyaliya)
If you are a fan of a simple and minimalist lifestyle, Aliya’s Instagram feed is filled with content you will like.
Aliya Gulamhusein is one of the top Canadian lifestyle influencers on Instagram who shares decoration tips and styling content. She also loves to travel and share short vlogs on her page.
- Followers: 50k
- Engagement: 3.59%
Top Canadian Lifestyle Influencers on YouTube
With the ability to share longer videos, YouTube is one of the popular platforms among lifestyle content creators. It allows them to post vlog videos, GRWM content, and day-in-life videos. Here are some of the popular Canadian stars on this platform.
1. Lilly Singh (@LillySingh)
Starting her career in 2010 on YouTube, Lily Singh is one of the top Canadian lifestyle influencers.
This Punjabi-Canadian from Toronto became one of YouTube’s earliest superstar influencers with her hilarious takes on desi culture and everyday life. She turned her online fame into a career as an author and late-night TV host.
On her YouTube channel, she has worked with tech brands such as Microsoft and appeared in campaigns for diversity and mental health.
- Subscribers: 14.3M
- Niche: Comedy and motivation
- Content: Sketch comedy, relatable rants, and inspirational vlogs.
2. Cristine Rotenberg (@simplynailogical)
Mostly popular for vlogs involving nail polish products, Cristine Rotenberg is one of the top Canadian lifestyle influencers. She often pokes fun at internet trends while showcasing genuine skill in nail design.
Besides nail art videos, she shares lifestyle content, life hacks, and funny moments on her channel. On YouTube, Cristine collaborates with nail polish brands and even launched her own line (Holo Taco). She also partners with makeup and fashion labels.
- Subscribers: 7.29M
- Niche: Beauty (nail art) and comedy
- Content: Creative nail art tutorials, product reviews, and quirky challenges.
3. Molly Burke (@MollyBurkeOfficial)
If you ever needed motivation, Molly Burke is one of the top Canadian lifestyle content creators who can help you. Molly lost her sight as a child and has become a leading disability advocate and influencer.
Her videos range from different topics such as makeup tutorials, lifestyle vlogs, candid talks about mental health, etc.
On social media, Molly partnered with brands like Dove and Audible and worked with the Canadian National Institute for the Blind.
- Subscribers: 1.97M
- Niche: Motivational lifestyle and accessibility
- Content: Personal vlogs about life as a blind person, beauty/fashion hauls with adaptive tips, and speaking on disability advocacy.
4. Evan Fong (@VanossGaming)
Mostly known as a Canadian gaming influencer, Evan Fong shares his lifestyle as a full-time gamer and content creator. In most of the videos, he doesn’t show his face often; instead, his owl logo avatar and comedic editing define the channel’s brand.
As one of the top lifestyle influencers in Canada, he collaborates with different brands and typically features game promotions subtly through his content.
- Subscribers: 25.9M
- Niche: Gaming entertainment.
- Content: Montage-style funny gameplay videos
5. RachhLoves (@RachhLoves)
By mixing lifestyle and beauty content, Rachel Cooper became one of the top lifestyle influencers on YouTube. Rachel is best known for her product tests, honest reviews, home hacks, recipes, and mom-life vlogs.
She has worked on a makeup collaboration with Pixi Beauty and frequently partners with drugstore and high-end beauty brands to review their launches
- Subscribers: 1.4M
- Niche: Makeup, lifestyle
- Content: Product reviews, Sephora hauls
The Best Platform for Finding Canadian Lifestyle Influencers
Finding the right influencers for your brand can be challenging, but Ainfluencer makes it easier.
Ainfluencer is the top tool for discovering and partnering with Canadian lifestyle influencers because it’s designed as a free, AI-driven marketplace that streamlines every step of influencer marketing.
Using this tool, you can:
- Access a database of over 5 million verified creators on Instagram, TikTok, and YouTube.
- Simply input your campaign criteria, and the platform will suggest influencers who are the best fit.
- Brands can create campaigns, invite and negotiate with unlimited influencers at no cost.
- Access a secure escrow system for payments to protect both parties.
- Access direct messaging and negotiation tools to chat in real-time, discuss content details, and finalize terms all in one place with creators.
- View and check deep insights on each influencer, including audience demographics, engagement rates, and past collaboration performance.
So if you are searching for a one-stop, free marketplace to collaborate with influencers in your niche, Ainfluencer can help. Join Ainfluencer now and start your growth.
Conclusion
Canadian lifestyle influencers have a way of making everyday moments feel inspiring, fun, and real. Whether you’re here to find someone new to follow or looking for content creators who align with your brand, this list has something for everyone.
If you’re ready to collaborate with voices that truly connect, Ainfluencer can help you discover and partner with the right creators, all in one place.
FAQs
1. What Platforms Are Canadian Lifestyle Influencers Most Active On?
Canadian lifestyle content creators are most active on Instagram, TikTok, and YouTube. These platforms allow them to share diverse content, from fashion and fitness tips to motivational vlogs and travel experiences.
2. How Do Canadian Influencers Collaborate With Brands?
Canadian influencers often collaborate with brands by promoting products through sponsored posts, reviews, or partnerships in their videos. These collaborations are usually tailored to align with the influencer’s niche, such as fashion, beauty, fitness, or wellness.
3. Can I Find Canadian Lifestyle Content Creators For My Brand?
Yes, you can find lifestyle influencers in Canada through platforms like Ainfluencer, which offers a free, AI-driven marketplace for discovering and partnering with verified influencers on Instagram, TikTok, and YouTube.
